NEW YORK, Dec. 6, 2022 (GLOBE NEWSWIRE) — decentralandthe world’s largest user-owned and operated virtual social world, today announced the return of Metaverse Fashion Week (MVFW), taking place from March 28-31, 2023, concluding the Spring/Summer Fashion season on virtual catwalks. Started by decentraland Y UNXDa leading platform for immersive arts and culture, in collaboration with the Space Y ON metaverses, MVFW23 invites the global community to experience the latest advances in metaverse interoperability and digital fashion.
At the inaugural Metaverse Fashion Week 2022 earlier this year, Decentraland welcomed more than 108,000 people exploring the burgeoning world of wearables and digital fashion at the biggest digital fashion event of the year. Iconic luxury brands like Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei, Paco Rabanne and dozens more have graced the metaverse with their storied style and tech visions of what digital fashion looks like, and a look at how this new sector of fashion looks. economy will evolve. Both legacy fashion houses and new digital fashion brands combined generated more than 165,000 free Wearables during this year’s MVFW.
“I am incredibly honored to lead the second annual Metaverse Fashion Week and can’t wait to show the world what has unfolded since we last showcased the metaverse fashion revolution on a big stage. In one year, we’ve shown the world one of the strongest and most obvious use cases in the metaverse yet: digital fashion. After all, we don’t all want to look like boring copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate the personal aesthetic for which we are renowned,” said Dr. Giovanna Graziosi Casimiro, Director of Metaverse Fashion Week.
The curatorial theme of MVFW23 is ‘future heritage‘, a challenge to connect the next generation of traditional fashion creators and designers, showing the potential of fashion to unite realities and worlds. The event sheds light on today’s fashion industry, proposing a diversity of aesthetics across metaverses, connecting innovation with tradition, and looking back at fashion’s great moments to build the future.
“Metaverse Fashion Week is a blockbuster time for digital fashion where brands and consumers alike can experience the future of fashion. MVFW is a direct extension of UNXD’s mission to bridge luxury between the real world and the metaverse. Following our successful first season with Decentraland, we are thrilled to expand the MVFW platform together to encompass additional metaverses,” said Shashi Menon, Co-Founder and CEO of UNXD.
Interoperability: the builders and pioneers that make it possible
Decentraland will partner with Spatial and OVER to bring the next generation of interoperability to life in a free and open metaverse. In the same way that New York Fashion Week and Paris Fashion Week are not limited to one type of aesthetic or one type of fabric, MVFW is expanding to invite those who build digital fashion to consider the infinite potential of interoperable metaverses where one can bring a Usable to the other with ease.
What to expect:
Announced on Friday, December 2 at the Megan Kaspar event co-hosted by MVFW’23 and MIAFW, Miami Fashion Week 2023 will be the first globally recognized physical fashion week to feature during Metaverse Fashion Week. with a special activation and MIAFW rooftop parades. L’Atelier built by Metaverse Group in the luxury fashion district of Decentraland along with involvement in other Metaverse cross-platforms. Working with high-end fashion names, Phygicode presents itself as a consortium specializing in luxury and hybrid solutions for fashion that brings partners and brands to the event. Threedium will return with its pioneering 3D/AR commerce engine that will power its own luxury mall, enabling a connected commerce infrastructure for brands to build and share custom wearable devices and augmented reality experiences. Boson: Decentralized Commerce Protocol to Expand its involvement by allowing brands to sell physical and digital items in the metaverse as redeemable NFTs. Once tokenized, Boson-redeemable NFTs can be traded, kept, gifted, or traded for the physical item. its unique AR components. Curator David Cash and his team at Cash Labs will return to present and produce experiences for a variety of established fashion brands and exciting new digital native designers in Decentraland and beyond. In addition, Cash, to support the growing ecosystem of creators, Decentraland is creating a curator advisory board to select designers to participate in the next edition of the event, including Institute for Digital Fashion (IODF), MAD Global Fashion3 , House of Web3 and The Fabricant. With the help of those curators, a new plaza will be built, showcasing the new horizons of digital fashion and disruptive activations.
Luxury returns to the metaverse: runways, supermodels and fashion week in real life
Inside Decentraland, MVFW will return to the Luxury Fashion District, where various brands will present new digital collections inside the Fashion Arena on the runway. Internationally recognized fashion houses and brands will return to this district and will be announced in early January.
New features and activations:
Decentraland is now making it easier than ever for brands to engage and build in the metaverse with the addition of self-service tools for creating Wearables and Emotes, and the new feature that allows brands to “rent” land for specific periods of time. This facilitates easy and reliable access to land through the Decentraland smart contract marketplace. Curated by the Decentraland Foundation and the luxury NFT marketplace UNXD, MVFW Lux will showcase luxury fashion houses in a beautiful setting housed in the luxury fashion district (Metaverse Group) and the adjacent plaza. Experiences will include runway shows, exclusive wearable collections, immersive 3D/AR web experiences, pop-up shops, the introduction of the first physical fashion week into the metaverse, and a closing presentation. MVFW Neo, designed to support and celebrate the next generation of digital designers. Working with digital pioneering companies, Decentraland has selected a number of new digital fashion designers and emerging physical designers to develop their work and designs within the Web3 space. Not only new fashion designers will be shown, but also the first MVFW supermodel will be introduced: Tangpoko, a member of the DCL community deeply involved in fashion and pop culture within the Web3 space, will be this season’s main supermodel . In addition, MVFW will present a parade with Barth, the winner of the second season of “El bombo” on HBO Max. As part of the Next Generation initiative, the event will feature an exclusive DCL wearable collection created by the winner of season two in his debut within the Metaverse.
Join Decentraland at the next installment of Metaverse Fashion Week by pre-registering here. Follow Decentraland on Twitter and the event hashtag, #MVFW23, and join our Discord Learn more. Fashion brands, designers and retailers interested in participating in MVFW23 can apply through this form.
About Decentraland
Launched in 2020, Decentraland is a virtual social world powered by the Ethereum blockchain and the first decentralized metaverse. Within the Decentraland platform, users can create, experience, and monetize content and apps, as well as socialize and attend a wide range of daily community-driven events. Decentraland is unique in that it is owned, created and governed by the people who use it every day. Through the Decentralized Autonomous Organization (DAO), users can submit proposals and even apply for grants for the community to vote on.
About UNXD
UNXD brings iconic luxury and culture to the metaverse. Created by the team behind featured international editions of Vogue and WIRED, UNXD partners with the world’s leading luxury brands to create crypto-native products and experiences. Each brand is part of a sprawling ecosystem of luxury digital assets. UNXD’s pioneering collections with Dolce&Gabbana, 2021 Collezione Genesi and 2022 DGFamily have generated almost 10,000 ETH and are widely considered a catalyst for the NFT movement in fashion.
about spatial
Space powers your world in Web3. Offering visually stunning spaces that are accessible and easy to use, whether on the web, mobile or VR. On Spatial, users can customize a virtual space and come together for NFT showcases, music performances, parades, lectures, live events, watch parties, and more. And all it takes is a few clicks to set up your space or join. Spatial was founded in 2016 with the goal of designing high-quality 3D spaces for collaboration and community.
About OVER
OVER is a cutting-edge AR platform powered by the Ethereum Blockchain. OVER makes it possible for users with a mobile device or smart glasses to live personalized augmented reality interactive experiences in the real world. Committed to cross-platform interoperability, OVER supports real-time augmented reality capabilities, AI avatar motion capture interactions, and hyper-realistic NFT assets that will, over time, be transmissible between Metaverses.
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