Sales dips could be on the horizon for mass beauty brands, NielsenIQ data indicates.
While prestige beauty has seen double-digit year-over-year growth in all categories despite economic headwinds, mass beauty’s performance tells a different story, with signs of a slowdown emerging particularly in skin care sales. skin during the year ending September 10 compared to the previous year.
Although prestige beauty saw a 20% increase in skincare sales, driven primarily by eye creams and facial moisturizers, mass sales in the category were down 4% over the same period, the first sign of a drop after a surge in sales during the pandemic. .
“On the mass side, beauty sales are a bit more mixed, as mass consumers are more likely to be struggling with inflationary pressures,” said Anna Mayo, vice president of content and strategy, beauty, at NielsenIQ.
However, Mayo said there were bright spots in mass skin care, with spend on wipes and facials rising 15 percent and 9 percent, respectively.
Meanwhile, the prestige hair care boom is fueled by sales across the regimen, with hair tools, treatments and shampoos seeing respective increases of 56%, 49% and 37%.
While mass hair care growth was more subdued at just 2 percent, hair accessories and straightening treatments were up 13 percent and 26 percent, respectively, in the channel.
Here, beauty category sales rise and fall year-over-year in the prestige and mass sectors, according to NielsenIQ, for the year ending September 10 compared to the prior year.
Cosmetics and NailsSkin CareFragrancesHair CareSun Care
Source: news.google.com