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Mahindra Tech Rimzim Dadu Pratap Bose Fashion Week
Fashion designer Rimzim Dadu, in collaboration with Pratap Bose, staged a special edition of Mahindra Motor’s XUV-400 electric vehicle by hosting a tech fashion show. The vehicle, which was co-designed by Dadu and Mahindra Design Director Pratap Bose, was unveiled on 28 November at Mahindra Tech Fashion Week organized by Exhibit India magazine.
The collaboration was also an extension of Rimzim’s belief in bringing together different art forms for different projects. After his collaboration with the Kiran Nadar Museum of Arts (KNMA) to celebrate the 15th anniversary of his brand in August, this collaboration was a step forward in his effort to work with artists and creative geniuses from around the world. various fields.
Speaking about the event, Rimzim Dadu said: “The Rimzim Dadu Signature Blue car takes inspiration from my textiles and comes loaded with our signature design elements. It has been a great honor to work with legendary car designer Pratap Bose and India’s favorite local brand Mahindra Autos to work on their first electric SUV. As a brand, we believe in striving to work towards a sustainable future and electric cars are definitely a step towards that.”
Pratap Bose, Mahindra Group Design Director, said: “We are incredibly proud of the work we have created in collaboration with Rimzim Dadu. She is a creative visionary who is greatly admired by all of us here at Mahindra. Between the potential innovations within the Mahindra teams and the unique capabilities of Rimzim, the opportunity was to redefine what a collaboration between fashion and automotive could look like. The Rimzim Dadu XUV400 special edition exemplifies the symbiosis between innovative design and the best craftsmanship.”
Ananya Panday walked the runway as the couturier’s muse in a very special bespoke creation. The dress was inspired by Mahindra’s Twin Peaks logo and incorporated Rimzim’s design aesthetic in working together a unique technique and truly represented a collaboration between Mahindra fashion and automobiles.
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Rimzim Dadu’s collaboration with Pratap Bose organized a special edition of Mahindra Motor’s XUV-400 electric vehicle on November 28 at Mahindra Tech Fashion Week.
Source: news.google.com