by Lululemon workout hijabs are here.
Lululemon’s “scarf-style hijab.”
courtesy photo
The sportswear, accessories and retailer quietly unveiled its latest creation last week: Lululemon hijabs.
Some Muslim women wear head coverings in public. As a result, Lululemon said her design team consulted with “hijab wearers in the brand’s global collective” to create the assortment, which includes lightweight, moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their preferred activities and as they move along. of the day”.
Some Muslim women wear traditional hijabs in public. Here, the Lululemon version.
courtesy photo
The first two styles, the “Light Performance Hijab” and the “Scarf Style Hijab”, were released this month. The “OTM Pull-on Hijab” will be available later this year. The garments come in multiple color combinations and range in price from $38 to $42 each.
Lululemon’s “Light Performance Hijab”.
courtesy photo
Lululemon follows the lead of brands like Nike and Sweaty Betty in launching fitness hijabs. The company declined to comment further on the launch. But the training kit is just the latest for the Canadian company, which has expanded to golf and tennis wear, bags made of mushrooms, resale and exercise at home, all during the pandemic. Lululemon is also the official supplier of Team Canada (a role he will hold until 2028).
Meanwhile, the company continues to grow despite industry-wide headwinds. In April, Lululemon fixed his gaze on a Revenue target of $12.5 billion by 2026.
Source: wwd.com