kush house, a legacy cannabis company focused on genetics, and American cannabis company have announced that they will collaborate with rock The Bells, the hip-hop platform founded by LL Great J, about the launch of Strictly OG, a health and wellness lifestyle brand.
Strictly OG defines itself as a legal cannabis brand inspired by classic hip-hop and House of Kush legacy cannabis strains.
Strictly OG, which will launch in February 2023, will feature THC, CBD and apparel product lines.
Rock The Bells, a global lifestyle platform elevating hip-hop culture from its roots to today, is serving as creative advisor to the project and will select the brand’s classic hip-hop themed packaging and hip-hop-inspired products. artists for the entire product line. , which includes a range of cannabis flowers and pre-rolls, accessories, CBD products, edibles and more.
Driven by House of Kush’s position as a leader in the cannabis space and Rock The Bells’ authentic connection to culture, Strictly OG will deliver a high-quality product designed to celebrate the cultural connection between classic and timeless hip-hop and cannabis in an authentic form. The brand will also seek to advocate to remove the long-standing stigma around cannabis use.
“We are excited to partner with House of Kush and put our stamp of approval on the launch of Strictly OG, a cannabis and CBD line that celebrates and acknowledges the kinship between hip hop and cannabis,” he said. rich Morris, Vice President of Global Trade for Rock The Bells. “Rock The Bells is the home of Hip Hop culture; we’re bridging the gap between old school and new school through innovative efforts like this partnership with House of Kush. And, as guardians of the culture, we’re proud to put our hallmark on this product. As cannabis use continues to normalize and legalization spreads across the country, Strictly OG and Rock The Bells will continue to be leaders in advancing the culture.”
the story continues
“We are committed to continuing the legacy that has historically connected music and cannabis,” he added. reggie Harris, CEO and co-founder of House of Kush. Our partnership with Rock the Bells allows us to tell the story of hip hop and cannabis as we strive to provide underserved communities with the resources and education to thrive. We are excited about the scope of this collaboration.”
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