Kylie Cosmetics is officially the most popular celebrity beauty brand, according to new market research from StyleCraze. Rare Beauty by Selena Gomez ranked as the second most popular, with Pleasing by Harry Styles in third place.
Meanwhile, the Kardashians dominate the ranking of the most searched celebrity beauty brands on Google, with all entries in the top three places.
Research by StyleCraze examined all celebrity-owned beauty brands based on various factors, including Google search data, online item mentions, and Instagram followers. These factors were combined to give each brand a “beauty score” to discover the most popular celebrity-owned beauty brands around the world.
Kylie Cosmetics leads as beauty influencer
The study revealed that global reality star Kylie Jenner ranks number one with her makeup brand Kylie Cosmetics. Established in 2014, Kylie Cosmetics took the industry by storm with the launch of its famous lip kits, and her foray into the business world has been a huge success ever since. The brand ranked first for having the largest number of followers on Instagram, with 26 million, as well as the largest number of hashtags on Instagram, with more than 4.9 million hashtags.
Selena Gomez Big Rare Beauty for 2022
Rare Beauty ranks as the second most popular celebrity beauty brand, created by singing and acting sensation Selena Gomez. Launched in September 2020, the cruelty-free and vegan makeup brand has taken the industry by storm, with the collection’s liquid blush and eyeliner standing out as clear fan favourites. Rare Beauty has the third highest monthly searches with an average of 292,000 global brand searches and the second highest number of item mentions online in the last six months.
Harry Styles pleasing is one to watch
Interestingly, Harry Styles’ new brand Pleasing ranks as the third most popular celebrity beauty brand. Launched in late 2021, Pleasing is a gender-neutral brand that offers products ranging from nail polish to skincare and has 1.3 million followers on Instagram. Harry’s brand rated so highly because it has the most likes per Instagram post, averaging 112,995 likes, which is more than double the likes of any other brand on the list.
Florence by Mills is a beauty brand to watch in 2022.
Florence by Mills is growing in popularity
The research found that Florence by Mills is the fourth most popular celebrity beauty brand. Created by teen acting sensation Millie Bobby Brown, best known for her role as Eleven on Stranger Things, Millie has rocked the beauty world since launching her brand in 2019. Florence by Mills racks up 325,000 global monthly searches worldwide , the highest of any celebrity beauty brand, as well as having the second highest number of hashtags on Instagram, with 1,049,086 hashtags.
The most popular celebrity beauty brands on Instagram
In terms of popularity on Instagram, the Kardashians dominate the list and occupy the first three positions in the ranking. The Kardashians are social media royalty, so it’s no surprise that their brands have a huge social media presence, with Kylie Cosmetics taking the top spot in the ranking, Kylie Skin coming in second, and Kim Kardashian’s SKKN by Kim. In third. Kylie Cosmetics has a massive Instagram following of 26 million, which is more than the rest of the top 10 combined: Kylie Skin has 5.8 million and SKKN by Kim has 5.5 million followers.
Most Searched For Celebrity Beauty Brands
Based on average monthly searches worldwide, the most popular celebrity beauty brand is Florence by Mills. Beating out both Kylie Cosmetics and Rare Beauty for the top spot, Millie Bobby Brown’s brand receives an average of 325,000 monthly searches. In second place is Kylie Cosmetics, with 314,000 average monthly searches, and Rare Beauty in third place, receiving 292,000.
The research especially highlights the undeniable success of Kylie Cosmetics. From gaining popularity selling popular lip kits to building an empire, Kylie’s brand has definitely stood the test of time, as evidenced by these findings taken eight years after the brand’s first launch.
To learn more about Instagram’s top beauty influencers, check out Happi’s ever-evolving lineup here.
Source: www.happi.com