Kourtney Kardashian Barker has teamed up with Boohoo.
The TV personality and founder of Poosh has been named the fast-fashion e-retailer’s sustainability ambassador; she will launch two capsule collections. The first, a 45-piece line, will be unveiled during New York Fashion Week on September 13 in a “see now, buy now” presentation.
“When Boohoo first approached me about collaborating on a line, I was concerned about the effects of the fast fashion industry on our planet,” Barker said in a statement. “Boohoo responded with enthusiasm and a desire to incorporate sustainable practices into our line. Speaking directly with industry experts has been an enlightening experience. I am grateful for the opportunity to use my platform to drive conversations that lead to continuous change and to use my voice to share practical advice with consumers on how we can play our part. There is still a lot of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for further progress.”
A first look at Boohoo’s collaboration with Kourtney Kardashian Barker.
Available exclusively at Boohoo.com, the line, priced between $6 and $100, includes 41 styles made with recycled polyester and recycled cotton, as well as two vintage biker jackets. It’s the first time Boohoo has sourced vintage, working with John Hickling of vintage wholesaler Glass Onion.
“Today is the culmination of months of work by our teams and I am thrilled that we can now talk about this extraordinary collaboration,” said Carol Kane, co-founder and CEO of Boohoo Group. “Together, we have produced an incredible collection that reflects both Kourtney’s unique style and her passion for improving sustainability in the fashion industry. We know that, like Kourtney, our customers want to improve their knowledge to help them make more informed purchasing decisions, so I’m particularly proud of the social series we’ve created and grateful to all the experts who kindly gave of their time to share. his acquaintance with Kourtney.”
As part of the partnership, Boohoo will launch a series; Barker will host and speak with sustainability experts to better understand the challenges and opportunities in the fashion industry.
Kourtney Kardashian Barker for Boohoo.
“Other garments feature materials made from recycled fibers, statement pieces to treasure forever, wardrobe staples made with traceable cotton, and cleverly designed multi-use pieces that give customers a variety of style options,” Boohoo said of the launch. “The brand has also explored ways to extend the life cycle of the collection and has embarked on a partnership with [fashion rental platform] Hirestreet. Our customers love faux fur and sparkle in their wardrobes, so we’ve created select outerwear with recycled polyester backing for the faux fur and three recycled sequin showpieces. UK customers will be able to rent these particular garments through the Hirestreet partnership exclusively. While these upgraded fabric options are not the perfect solution, customers are given clear information on how their garments are made, are given choices in terms of how they can access these parts, and are also provided with a free Kares document to help them prolong the life of your garments. your purchases.”
Founded in Manchester in 2006, it was in 2021 that Boohoo launched Upfront, focused on the use of more sustainable materials and practices.
Kourtney Kardashian Barker for Boohoo.
Source: wwd.com