PORT WASHINGTON, New York, October 26, 2022 /PRNewswire/ — KISS Products, Inc. is pleased to announce the launch of BEAUTIFY. TIPS, a new digital destination dedicated to the beauty of all things. What’s hot, what’s happening, what’s new, what’s next… the online beauty magazine billed as “Your new guide to dazzle” features the latest tips, tricks and trends to help beauty lovers at all skill levels make your life better. Coverage includes all products, all beauty brands, to meet the needs of today’s diverse and discerning beauty consumer.
KISS is a world leader in professional-quality beauty products and treatments, with iconic brands sold in more than 100 countries worldwide. KISS’ mission since 1989 has been to empower beauty enthusiasts to “bring the salon home,” and the launch of its new standalone site brings cutting-edge innovation and the brand’s unwavering commitment to ethics, integrity and excellence to the next level.
To lead BEAUTIFY.TIPS, KISS has appointed jane mascarella as chief editor. Janene brings 20 years of experience as a beauty and lifestyle journalist. Her work has been featured in top tier magazines, newspapers and online outlets such as Glamour, Cosmopolitan, Self, USA Today, Parade, Women’s Health and CNN.com. Prior to joining KISS, Janene was Beauty Director for BELLA magazine, where she oversaw print and digital beauty content for 11 years.
Janene’s substantive knowledge of the industry, relatable on-camera appearances, vast media and publishing experience, and unparalleled passion for beauty products make her appointment as Editor-in-Chief of BEAUTIFY.TIPS by KISS fits perfectly. She’ll use her decade-long beauty editor experience and creative spark to oversee all expressions of the site’s constant stream of multimedia content, including tips and trends, news and reviews, videos and tutorials, guides and quizzes, highlights and interviews, and more. .
“KISS has been my go-to nail and lash brand (both personally and professionally) for many years, and I am beyond excited to join the company and build a place where beauty lovers at all levels can find trust, conversation and community,” says jane mascarella. “I’ve spent the last decade as a beauty editor, and this next chapter in my career is truly a dream come true. My goal is to empower and inspire readers one BEAUTIFY tip at a time.”
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As edgy as the ‘mermaid eye’ and familiar as the French mani, BEAUTIFY.TIPS will celebrate beauty as the ultimate form of self-expression, promote body positivity and champion glamor for all. Janene and her team of writers and content creators will serve today’s diverse and discerning beauty consumer looking for inspiration, tips, and trusted product recommendations.
“As a global leader in beauty, the launch of BEAUTIFY.TIPS is a perfect new venture for KISS Products. It will be the go-to destination for the highly engaged beauty consumer interested in staying informed. The platform will focus on all categories in the space of beauty and become an indispensable source of information, education and inspiration”. – Annette DeVita-GoldsteinSenior Vice President of Global Marketing, KISS Products, Inc.
For more information visit www.Beautify.Tips
About KISS
KISS is the world’s leading manufacturer and distributor of fashion nails and is the market leader in both fashion nails and false eyelashes in the U.S. KISS offers innovative, affordable, easy-to-use and quality beauty products salon items including fashion nails, false eyelashes and cosmetics, hair styling tools, hair care, hair accessories and more. KISS brings the beauty of the salon and the power of personal care to the home for everyone. KISS products are available at retail stores and pharmacies across the country. For more information, visit www.KISSusa.com.
About BEAUTIFY.TIPS
Welcome to your new beauty guide! Powered by KISS, BEAUTIFY.TIPS is the newest online beauty destination that offers everything you need to make your life more beautiful yourself. The site’s constant stream of top-notch content provides advice and inspiration from leading experts, influencers, and industry insiders, serving as a one-stop source for the latest and greatest beauty tips, tricks, and trends. Categories include Nails & Lashes, Hair & Skincare, Fashion & Style, Makeup & Tools, and more, within the KISS portfolio and beyond, to help readers navigate the ever-expanding beauty verse. For more information, visit www.Beautify.tips.
On jane mascarella
jane mascarella has the answers to all your burning beauty questions. Her work has been published by a variety of top-tier titles and media outlets including Mademoiselleosaki, CNN.com, Cosmopolitan, Self, Glamour, Health, Cooking Light, Women’s Health, USA TODAY, Hamptons Magazine, Consumer Reports, ShopSmart, Modern Woman, Woman’s Day, Parenting, Consumers Digest, Parents, Family Circle, Babytalk, Weight Watchers, Working Mother, Fodor’s Travel, CBS News, Shop Etc., Taste Of Home, PureWow, and many others. She was beauty director for BELLA magazine for over a decade, fashion editor for Luxury Living magazine, and a frequent beauty and lifestyle contributor for Parade.com.
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SOURCE KISS Products, Inc.
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