“This is one of my babies,” said Karlie Kloss, the supermodel and entrepreneur, talking about her third collection with Adidas that incorporates QR codes that provide insight into the inspiration behind them.
“I am a very passionate fitness and technology person who leads an active lifestyle and helps create access for others to do the same. This, to me, is the culmination of all the things that matter to me boiled down in this collection,” Kloss, 29, said in a Zoom interview on Monday.
The Adidas x Karlie Kloss collection features a “fun and stylish design,” according to Kloss, but it also has functionality around which they created a website that shows behind the scenes of the collection and ad campaign, and the processes for carry the collection. to the life.
The collection will be released on Tuesday for AdiClub members with early access and on Thursday for the general public on adidas.com.
Born from Kloss’s love of fashion and sport, the collection includes 17 apparel items, three footwear offerings and two accessories featuring tech-infused graphic prints. Pieces in the collection range from functional training staples to modern lifestyle pieces made for comfort and function. Key pieces include the cream oversized “KK” sweater paired with black flared pants and shorts. Head-to-toe performance pieces feature tech-infused graphic prints, alongside a range of sporty shorts in spring colors like yellow and a pink varsity bomber jacket. Retail prices range from $40 to $140.
“The next generation of young adults are passionate about wellness and physical activity,” said Kloss. “That passion is the inspiration for this 22-piece collection, which blends style and functionality into versatile looks that can be worn every day, no matter what the occasion.”
An image from the Adidas x Karlie Kloss collection.
courtesy shot.
“I am so fascinated by the ways fashion and technology can intersect; I really think it’s the future of fashion,” Kloss said. “Working with Adidas to create this unique experience for consumers was so much fun, and I’m beyond excited for people to not only enjoy the comfort and style of these pieces, but to get a closer look at how we create them.”
Customers can take their iPhone and hover their camera over the QR code, which then takes them to a website that shows the behind-the-scenes magic of how the collection came to life, including the making of the 3D shoe and what it was like to be on set. of the Bell. The QR code is available on several of the pieces.
“Truly at the core of this collection is innovative technology, including the use of Parley Ocean Plastic, recycled materials from plastic bottles collected from beaches and landfills. It’s very trendy and it’s also innovative in the way it’s made,” said Kloss.
Part of his inspiration is his Kode With Klossy interns, one of which is his co-model, Ritika Shamdasani, who appears with her in the campaign. Kode With Klossy is the non-profit coding boot camp founded by Kloss that empowers young women to learn to code and become leaders in STEM. The camp, which attracts students from 100 countries, is free to scholars.
“It was so inspiring to have her on set with me and to be on the campaign trail for this,” Kloss said. After this summer, Kloss said he will have more than 10,000 students in his Kode With Klossy community. “It is so inspiring to see these young women continue to tackle the world’s problems using their coding superpowers, skills and passions to create positive change. And they are also quite entrepreneurial,” she said, noting that Shamdasani also has a fashion line called Sani.
An Adidas x Karlie Kloss look, inspired by Ritika Shamdasani.
courtesy shot.
“At Kode With Klossy, we really want to help these young women realize the importance of living a healthy, active lifestyle. We have run clubs within our community, the passion of these young people is something that drives me every day to help create more opportunities and experiences for them through what we do with our summer camps,” said Kloss, adding that she likes to incorporate students into whatever she is working on.
The Adidas x Karlie Kloss collection features Adidas’ Aeroready fabric technology to keep wearers dry as they move. It also uses No Dye technology, which works with a material’s natural color to eliminate the part of the process that requires water: the pre-treatment step of conventional dye techniques. The natural-color fabric requires a post-treatment step to achieve the same performance qualities, but generates an average 60 percent savings in water and energy. When it comes to hand feel, Kloss said the materials are “soft and very comfortable.”
An image from the Adidas x Karlie Kloss collection.
courtesy shot.
Kloss said that he has been working with Adidas since 2016 and that the journey has been rewarding.
“I have I learned a lot from the design team, all the design details big and small, the choices we can make to really be mindful of the materials we’re buying, the functionality and also the impact of the materials,” he said. “That is one of the reasons why I am so proud to work with Adidas. As a global company, they are very aware of how they can take small steps towards more sustainable practices, innovate and do a lot of research and development of new materials.”
There is appeal for Kloss in working towards you.The idea of a circular economy.
“[It’s great when] items are made from materials that may one day be broken down and reimagined and remanufactured into new products. I am someone who has spent half my life in the fashion industry, and there is a lot of responsibility and an opportunity to work towards a more sustainable future, and I believe that you don’t have to compromise on quality, function or design to be more sustainable in our practices,” said Kloss.
In terms of how its design aesthetic has evolved, there have certainly been changes.
“Especially men the last few years being pregnant and being in a COVID[-19] world, I’ve spent a lot of time on Zoom. I’ve always been a huge fan of athleisure, but especially in recent years. I love the really simple and clean lines. I love the real intent in the design and function of whatever I’m wearing. I also live a busy lifestyle and I want my clothes to keep up with me and be able to transition throughout my day, which is really a big part of how we think about designing this. I want something that I will use over and over again. I want the pieces to live in your wardrobe for a long time,” he said.
Kloss said the clothing is designed for both the contestant and the viewer. exist high performance shoes for training and running, and also for street style. There is a three-piece leggings set, with a sports bra, leggings and long-sleeved shoulder piece. “You can go for a run, do a yoga class or high-intensity workout in the morning, or go out to lunch with friends,” she said.
Eventually, Kloss said he hopes to do more with Adidas.
“This is an area that I am personally and deeply passionate about: fashion and also functionality. As much as I identify with my day job as a model, I consider myself an athlete,” Koss said, noting that as a child she participated in tennis, basketball, swimming, soccer and ballet, and later began running as an athlete. adult.
For her, sports are a powerful way to learn about life and how to work as a team and be a leader, as well as learn discipline and self-esteem.Strength beyond the physical. “There is a lot that I learned when I was young playing sports. That is why I am so passionate about helping other young women realize how valuable she can be and also how accessible she can be,” she said.
She remembered that her mother he used to take her and her three sisters to different sports. Today, she said, “everyone who has a pair of sneakers can lace up their shoes, go for a walk or a run. Getting your body moving is very important to everyone,” Kloss said.
The plan is for many social networks to promote the collection, and the campaign will be global. “We had tremendous success with the last two collections. They are sold out and we are very excited to continue sharing these pieces with the world,” said Kloss. “In general, the area where I spend both learning and investing is the future of this intersection of digital fashion, fashion and technology. For me as an investor, I am constantly learning about innovative businesses in this space. This collection really brings together all my passions.”
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Source: news.google.com