LONDON–(COMMERCIAL WIRE)–Teacher. Jimmy Choo’s Mayfair-based JCA | London Fashion Academy sets itself apart from other educational institutions by offering higher education with tutoring and practice-based learning, London Fashion Week shows and retail opportunities at its core. JCA is determined to create the next wave of fashion designers by consciously supporting their businesses from the day they arrive at 20 Hanover Square.
Regarded as ‘revolutionary’ by government ministers and ‘design pioneers’ by industry commentators, the Academy was created with a single purpose: to support and accelerate emerging designer entrepreneurs in the ultra-competitive world of fashion. To do this, the school adapts the learning of each individual to the discipline that interests them instead of offering a homogeneous curriculum to a large number of students.
Courses are designed to follow a professional workflow and help each designer build and launch their brand, design and make beautiful collections, market their work and interact with customers through their own permanent store in Mayfair, managed by the collective of designers.
Just a year after opening, the school has already seen some of its first students launch their brands and introduce them to the world. An example of this is the success of Melissa-Kate, who was invited to present her collection at the inaugural Northern Fashion Week in July and is nominated for three awards, including Best Designer, and the stories of Annabelle Barton, Maryam Orchid, Noon Khouri and Sophie Park, who will present their debut collections at the JCA x Patrick McDowell x MA Show and Party on September 19.
As part of their program at JCA, students have access to a variety of mentors, including Prof. Jimmy Choo himself, unrestricted access to professional workshop workshops, and resources that don’t usually come with learning, such as a relationship team. dedicated public companies that are commercially focused to support each entrepreneurial designer.
Over the last few months, the Academy’s masters students have been preparing for London Fashion Week and persuading the organizers to give them a place on the British Fashion Council’s calendar of events. Having the critical support and funding provided by the Academy to showcase its next talent is at the heart of JCA’s vision.
After helping their students develop their design craft, entrepreneurial mindset and launching them into the world-renowned platform that is London Fashion Week, the fashion entrepreneurs will be able to sell their product at the Academy’s next store in Mayfair, located off the world famous Bond Street.
While most of the £18k course fees can be paid through the government-owned Student Loans Company, Stephen Smith, chief executive of JCA, says, “we encourage our students to think like entrepreneurs from the start”. He doesn’t see the loan as a way to finance his graduate degree; Instead, he sees this as an investment in you and your creative company. By joining our Master’s program we will be supporting you to launch your brand with the commercial product you have designed’.
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EDITOR’S NOTES:
JCA is located at 20 Hanover Square in the heart of Mayfair. The first cohort of master’s students will present their marks on September 19 at the JCA x Patrick McDowell x MA Show and Party. MA debut collections will be available in the JCA store.
ABOUT JCA
JCA | London Fashion Academy is a pioneering fashion school and career incubator founded by Prof Jimmy Choo OBE and Mr Stephen Smith. It opened its doors in Mayfair in September 2021 to play a pivotal role in revitalizing London’s fashion community post-pandemic and has established itself as Mayfair’s international hub for all those with an interest in design and brands. deluxe. Drawing inspiration from and disrupting the boundaries of institutions such as the V&A, Royal College of Art, Parsons New York and Somerset House, the facility will be more than just an educational academy, providing contemporary co-working spaces for fashion startups, gallery and exhibition space and a calendar of networks and events focused on fashion. Since opening in September 2021, the school has helped many students launch their projects, such as Melissa-Kate, a Masters student invited to walk at Northern Fashion Week, and Scottish mature student Paul McCann, who He launched his brand in the first year of his career. It is home to several professional designers, including its designer-in-residence, Patrick McDowell.
Students and emerging designers can find out more about JCA through its website at www.JCA.ac.uk and through its Instagram account, @JCALONDON
ABOUT JCA MA Fashion Entrepreneurship in Design and Brand Innovation
The MA Fashion Entrepreneurship in Design and Brand Innovation has been designed with start-ups as a central distinguishing feature. Students on the course will establish themselves as self-employed or micro-SMEs and will be encouraged to develop a business enterprise from scratch.
ABOUT PROFESSOR JIMMY CHOO
Malaysian-born Jimmy Choo grew up in a family of shoe designers. From an early age, Choo was interested in creating beautiful shoes, and made his first pair at the age of 11 under the guidance of his father. After graduating from London Technical College in 1983, Choo opened his first store three years later and went on to become one of the world’s most successful shoe designers. His unique style and beautiful designs become more and more popular with high-end clients, including Diana, Princess of Wales. Jimmy Choo sold his share of the company in 2001 and in 2002, Jimmy Choo was honored with an ‘Order of the British Empire’ to recognize his service to the fashion industry.
ABOUT STEPHEN SMITH, FAUA, MBA (Dist.), PGCE FAHE, BA (Hons), CEO AND FOUNDER
Stephen Smith, has over 20 years in leadership roles in the public and private higher education sector. During his career, he has served as principal of the school, dean of the faculty, deputy principal, provost, registrar, general manager and now executive director. He has worked at large metropolitan universities, specialist art and design colleges and international design educational institutes. Stephen has worked closely with international, UK and local government to develop and deliver strategies to build a sustainable creative industry. Tying Stephen’s career together is a focus on education and his bridge to business.
Source: www.businesswire.com