Pickleball anyone?
To address the needs of one of America’s fastest growing sports, J. Crew has partnered with Recess, a specialty pickleball company in Austin, Texas, to launch exclusive paddles in some of J. Crew’s most classic prints. . J. Crew also offers sportswear staples to complete the look for the game.
The exclusive palettes coincided with the launch of J. Crew’s CloudStretch and Sculpt Stretch capsule collection. The sports collection includes high-waisted leggings, scoop neck sports bras, matching sets, tennis skirts and dresses. J. Crew sportswear ranges in price from $34.50 to $118.
“Pickleball is in,” said Lisa Greenwald, director of marketing for J. Crew. “We love when J. Crew customers become our inspiration and show us what they’re up to on social media. Pickleball has been trending on social media and among our audiences, and as one of the fastest growing sports in America right now, we had to get involved. Pickleball is a fun game, and your paddle should be too. It’s another way we can inspire people to get out there, try something new and be spontaneous.”
A J. Crew pickleball paddle.
courtesy shot.
The offer includes six palettes, priced at $74 each.
While J. Crew hasn’t released exclusive sportswear for any sport recently, Greenwald said “our collection is designed for a variety of activities, both on and off the court.”
“Pickleball and sportswear will be a great opportunity for J. Crew. It’s an exciting way for the brand to enter the sports space in a way that feels authentic to the J. Crew lifestyle and our customers,” said Greenwald.
Source: news.google.com