This year, Hamptons Fashion Week celebrates Runway On Jobs Lane, presents the Fashion Icon Awards and features Nicole Miller celebrating 40 years in fashion as the show closes.
DCG Media returns this August to put together its next annual fashion week, and it’s going to be a week to remember. Packed with designers, cocktails and sophisticated fun, the event features a roster of sponsors, celebrities, designers and media partners at the fourth annual event.
Hamptons Fashion Week takes place August 5-7. The celebrations kick off on Friday with the launch of the Runway On Jobs Lane right on Jobs Lane in Southampton. The parade features local stores in the Hamptons showcasing their latest collections. The event will include a live catwalk with local luxury stores: Marina St. Barths, Unsubscribed, Ralph Lauren, Five Story and more. After the fashion show, things come to life with an after party that includes a Shop & Sip with participating stores that includes appetizers, cocktails and a chance to win $500 in giveaways.
A Cesar Galindo look at Hamptons Fashion Week 2021. Photo by Eric Vitale
The first 200 attendees to go to each store, take a photo of their favorite item and tag Hamptons Fashion Week will receive a goody bag.
The party really kicks off on Saturday, August 6, with Hamptons Fashion Week’s Full Frontal Fashion day of shows featuring Jordan Byrd’s BOLD Swim, Equal Human, Gloria Lee, Origins of Ocean and Sorabyrd at the Southampton Arts Center. Anticipated guests include Marci Hopkins, Melody Holt, Olivia Ponton and Candace Bushell, to name a few.
On Saturday night, DCG Media Group will present the Annual Fashion Icon Awards, including Trendsetter of the Year to veteran celebrity designer Cesar Galindo, Fashion Media Award to veteran fashion writer Constance White, Rising Star Award to Gloria Lee and Designer of the Year Award to Nicole Miller.
New this year is the Hamptons Fashion Week Metaverse featuring Burnett New York Inc., which will present a glimpse into a new world of experiential fashion. Guests will enjoy bites of food from participating restaurants and chefs, a wine bar, barista bar, red carpet step-and-repeat, selfie station, signature cocktails and much more.
As the weekend winds down, Day Three will consist of an invitation-only Bites, Bubbles and Brunch for press, VIP guests and designers, hosted by Picnics and Peonies Luxury Picnics, and will include a book signing with Constance White, who will have his new book available, “How To Slay”.
“Hamptons is my happy place and I am so proud of my team and what we have built so far for Hamptons Fashion Week. This year we are bringing the Hamptons Fashion Week Metaverse, which is a whole new level of experiencing Fashion Week,” said Hamptons Fashion Week Founder Dee Rivera. “This special event is a unique, fun and comprehensive opportunity to connect with residents and visitors, enjoy the local fashion and beauty brands found here in the East End, and give brands and designers the opportunity to showcase their collection”.
Hamptons Fashion Week founder Dee Rivera. Photo by Ralph de Pas
We caught up with Rivera to learn more.
Dee, why did you launch and create Hamptons? Fashion Week?
My goal was to bring a new event with a different feel and experience for all of the Hamptons to participate in. We have amazing partners like Grande Cosmetics, Nicole Miller celebrating 40 years of fashion with us and partners like Belvoire, Nest Seekers, Amazing World Realtor and of course the Southampton Art Center who really came out to support our vision!
What’s next for HFW?
We’re planning something bigger this year, like adding Hamptons Swim Week and Runway On Jobs Lane, joined by local stores like Ralph Lauren, Marina St Barths, Hidden Gem, Unsubscribed and Five Story. Which is exciting and next year we will officially have a full week!
What can we expect this year?
We will be premiering Runway at Jobs Lane and Shop & Sip on August 5th from 6-8pm which will be a kick-off celebration of Hamptons Fashion Week. Saturday August 6th is a full day of shows and activations inside the museum and we will celebrate it at a private estate presented by Nest Seekers and Amazing World Realtor.
Source: jameslanepost.com