Fashion and football have always gone hand in hand. But if anyone knew that fashion was a great team sport, or a collaborative game, it was the late great fashion designer Virgil Abloh. As the founder of streetwear brand Off-White, the creative visionary secured ties to Nike, Heron Preston, Mercedes Benz and Moncler. So it was only a matter of time until his label started working with a real football team, and if the rumors are true, it looks like they just struck a new deal, or the ultimate goal, with AC Milan as the club. new style companion.
While nothing else has been confirmed, it’s official, reports today from Milan hinted that the new deal will come into play after the soccer team’s current partnership with Neapolitan label Harmont & Blaine, which has been in existence since 2020, ends. later this year. You’ll see the streetwear heavyweight provide formalwear and off-pitch pieces for the club, and it could make these Milanese lads the best-dressed players in the beautiful game. “Defining the gray area between black and white” is how Virgil summed up his modus operandi for the label, so can we expect a mix of streetwear and classic silhouettes in the Rossoneri outfit? Only time will tell.
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Not a very surprising move for the football team considering Off-White’s strong ties to the city. Not only is the brand’s headquarters located in Italy’s fashion capital, where all manufacturing also takes place, but it has also opened its largest luxury boutique in the heart of the city’s fashion district in Via Verry. Furthermore, it aligns with AC Milan’s approach of working with and celebrating local entities that are at the forefront of contemporary culture. Look at the biggest players in the business and chances are you’ll see an Off-White label.
Other than that, it wouldn’t be the first time Off-White has dabbled in football. Fans will remember that in 2018, the brand partnered with Nike to create a soccer collection consisting of soccer jerseys, socks, shorts, and boots. It was such a successful collection that it sold out online in minutes.
Source: www.gq-magazine.co.uk