At New York Fashion Week (L-R) Gaurav Ritu Taneja, Nagma Mirajkar (London Fashion Week) and Aashna Hegde (New York Fashion Week). Photo: Dream’N’Hustle Media
Heralding a massive hit for the local content creator community, celebrated Indian dressmaker Archana Kochhar has attracted leading social media influencers of Indian origin as sensationals for her fashion outings at New York Fashion Week and the London Fashion Week. Her presentation at New York Fashion Week was held in association with The Society at the Hall Of Mirrors on September 11.
Delhi-based husband and wife duo Gaurav Taneja and Ritu Rathee Taneja of Flying Beast fame joined Mumbai-based lifestyle influencer Aashna Hedge to walk the runway at the Week of the New York Fashion, while Mumbai-based entertainment influencer Nagma Mirajkar will walk the runway at London Fashion Week, setting the stage for more representation of influential Indian presenters on global platforms.
This creative confluence marked the debut of these Indian social media stars at international fashion weeks, and also marks the first time they have been featured on the main catwalk in the history of New York Fashion Week and Fashion Week. of London Fashion.
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Other American social media influencers set to perform at New York Fashion Week include Tik-Tok’s favorite ‘it’ girl, Mckenzi Brooke, and teen actor/musician sensation Gavin Magnus, who will walk for one of the world’s youngest self-made billionaires and child reality star, Isabella Barrett.
Kochhar London Fashion Week will be held in association with the British Fashion Council and Vivz World Fashion Week on September 17 in London.
Kochhar, who had booked film actress Sunny Leone and acid attack survivor Reshma Qureshi for her first showing at New York Fashion Week, is the only fashion designer selected from India to support the campaign. Make In India (which was launched by Shri Narendra Modi, the Prime Minister of India, in 2014) in these two reputable fashion weeks this year.
Gaurav Taneja and Ritu Rathee Taneja of Flying Beast stated: “We are very excited to make our inaugural international fashion entry at New York Fashion Week as the first content creator couple from India. It is an honor to be chosen from the Indian community of content creators to represent India on the world stage. It’s very touching to see such a good reception, and this partnership really shows the advent of the content creator community in recent times. We hope that our participation in their runway will open up many more avenues for the Indian influencer community.”
Aashna Hegde states: “New York Fashion Week is the most iconic event in the world of fashion and this feels like a ‘dream come true’ moment for me! I have been an avid fashion enthusiast and have always wanted to showcase my experimental fashion persona on the world stage. It is a great honor to represent the Indian fashion community on such a global stage and help further the cause of sustainability.”
Kochhar added: “I am very excited as this is my fourth showing at New York Fashion Week and my first showing at London Fashion Week. In today’s technology-driven age, social media influencers pose as powerful thought leaders in the world of entertainment and fashion. Their equating with the wider community is highly nuanced and thus, just like actors, musicians, and sports stars, they also enjoy a huge following as role models. Each of these content creators will promote and further the cause of ‘vocal for local’ on a global stage for the first time.”
His New York Fashion Week collection, Jharokha, highlights the importance of sustainability in fashion. A marriage of traditional handcrafted fabrics and inimitable Western silhouettes, the display case boasted an explosion of color and abstract design. The collection focused primarily on locally grown, low-carbon handmade textiles selected by female weavers from the interior of Madhya Pradesh state.
Source: www.newsindiatimes.com