IMG has partnered with Spring Studios to bring a unique experience to life.
The two come together to create “Glam Slam”, a tennis and fashion experience, which will take place in September during New York Fashion Week and the US Open, considered two of the most important franchises in the city.
The inaugural event will take place on the rooftop terrace of Spring Studios, home of New York Fashion Week: The Shows, and will take place from September 8-12. Focus, IMG’s in-house production agency, will transform the rooftop into a full-size tennis court for the occasion.
“Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion,” said Leslie Russo, president of IMG Fashion Events and Properties. “There is no other company that can harness an ecosystem of consumer fashion, tennis, dining and ticketing experiences all under one roof. This is the first in our expanding portfolio of new consumer and intellectual property franchises that we are developing in the Endeavor network from IMG Fashion Events.”
IMG and Spring Studios will create a “Glam Slam” experience in September.
Oriana Layendecker/Courtesy of IMG
The five-day event, created in partnership with Chase Sapphire, will celebrate the intersection of style and tennis through a series of screenings, fashion presentations, limited-edition merchandise collaborations and special appearances by stars from the world of tennis and tennis. fashion.
“Glam Slam is at the core of Spring’s future: partnering with our clients and communities to create culturally defined IP and experiences, capturing the spirit of the current age,” said Gregoire Assemat Tessandier, president of Spring Studios in North America.
Among those scheduled to appear are Maria Sharapova, Cynthia Rowley and Maison Kitsuné, with additional names to be revealed.
IMG and Spring Studios will create a “Glam Slam” experience in September.
Oriana Layendecker/Courtesy of IMG
Chase is providing its Sapphire Reserve cardholders with exclusive access to the event, with VIP seating, personalized event programming and exclusive merchandise, all of which can be accessed through the Ultimate Rewards portal.
Tickets for the event start at $125 and are available for purchase on the official website of On Location, a global sports, travel and event management company, at onlocationexp.com/glamslam.
Source: wwd.com