Choosing a new lipstick will never be the same again. The new Shuiyangtang The store that opened in Changsa, in the Chinese province of Hunan, earlier this month will change the way we buy beauty products and will also attract millions of visitors due to its immersive way of selling them. With the help of your very own ‘beauty butler’, for example, you’ll find the right shade of eyeshadow, and as you wander into a decorative ‘forest’, you’ll discover the healing power of plants. It’s an immersive way to deliver an in-person shopping experience for products that make you look and feel better.
Inside the Shuiyangtang Immersive Store.
(Credit: S’Young)
The large new store, which spans 3,200 square feet, is the first brick-and-mortar site for S’Young International – Brand owner and leading distributor for international beauty companies throughout China. At a cost of $10 million, the retail emporium is described as an “advanced interactive retail ecosystem” and is located in Changsa, known as China’s “media capital city.” The store is located in International Finance Square (IFS), a high-end shopping destination, which receives an average flow of 1.2 million customers each day.
Shuiyangtang fuses S’Young’s advanced online capabilities with offline, hands-on experience. The objective? Elevate beauty to an art form and invite Chinese customers to discover a line of cult and international brands, including EviDenS de Beaute, Cellex-C, Pier Auge, Margaret Dabbs, Revitalash, Amouage, Xerjoff, Natasha Denona and Zelens .
The incredible choice of perfumes to try.
(Credit; S’Young)
The store may be built with bricks, but S’Young International has also built on its digital technology. Therefore, customers are offered an AI beauty test to find out their skin type and match them with the best-fitting in-store products. Once the AI test results are in, customers will be matched with a dedicated “beauty butler” who will recommend the perfect products for them.
Combining offline and online experience, customers can also scan QR codes to buy products online on Shuiyangtang’s e-commerce platforms in Tmall Global, Douyin (China’s TikTok) and WeChat, to combine shopping convenience in line with the need to try products in person. .
Once in the store, you can wander through four different areas. With digital works of art and interactive installations, the elite choice area is a pop-up section for brands to showcase their story, as well as a space to highlight the best beauty and skincare products selected by each customer. (The store may use actual consumption data to further personalize the experience.)
The Perfume Gallery.
(Credit: S’Young)
At Formulation Lab, customers will find an experiential space for skincare and beauty products with a display wall featuring videos and product images from leading brands from around the world. The area also has a decorative forest feature where you can delve into the attributes and age-old wisdom gleaned from the natural world.
Meanwhile, The Perfume Gallery offers a multi-sensory fragrance testing space with hundreds of niche salon fragrances to choose from on the display wall.
Become a beauty blogger for a day in Dream Dresser.
(Credit: S’Young)
Dream Dresser, on the other hand, taps into the world of beauty influencers. It is based on a vanity concept and features high-end cult foreign brands for customers to try. With adjustable lighting and tablets that provide information on each brand, the dresser gives consumers the opportunity to “step inside” the life of a beauty blogger.
Discover some of the world’s most coveted and cult products.
(Credit: S’Young)
To celebrate the opening, S’Young organizes Genesis of beauty – 100 years of beauty collection, described as ‘the most exclusive beauty exhibition in the world’. On display are some 71,000 pieces, including rare beauty and cosmetic items sourced from collectors around the world. It will also feature an art installation ‘Fragrant Mist’ created by British fragrance pioneer Jo Malone CBE and celebrated Asian artist Mr. Lee Seung Koo, founder of DDINGGU Art IP.
Marshall Chen, Co-Founder and CEO of S’Young International comments, “Our goal is to bring beauty to life in a fun and innovative way, and the team at S’Young created this best-of-breed exhibit out of love. We look forward to seeing the future of the beauty industry continue to lead the way in China. We want to help every consumer discover their most confident self through Shuiyangtang’s fun and interactive vision… This is the future of beauty.”
Genesis of beauty – 100 years of beauty collection will last three months from September 1 to November 30, 2022
Source: news.google.com