Honest Beauty expands its distribution with a new in-store presence at Ulta Beauty

Leading Clean Beauty Brand Offers Newest Skincare Collection Exclusively for Ulta Beauty Guests

LOS ANGELES, August 02, 2022–(BUSINESS WIRE)–Honest Beauty, the clean, effective and sustainable skincare and makeup brand founded by Jessica Alba, announced today that it has expanded its partnership with Ulta Beauty, the world’s largest beauty retailer. country, with its release in more than 635 locations. The brand also launched its new skincare line, Honest Beauty Clearing Collection, with Ulta Beauty, both online and in stores.

The exclusive launch, along with an expansion to physical stores, solidifies Honest’s omnichannel position within the market and gives consumers greater access to its products than ever before.

“We see a tremendous opportunity to meet the needs of the clean and conscious beauty consumer with Ulta Beauty,” said Jessica Alba, founder of The Honest Company. “The Ulta Beauty guest truly knows beauty inside and out, and we’re thrilled to expand our partnership to bring our best products to guests in stores across the country.”

Honest Beauty’s Clearing Collection was formulated in the brand’s in-house labs leveraging a scientifically proven approach to treating and preventing acne for healthy, happy skin. Honest Beauty is known for its highly effective innovations, and this line is no exception. In fact, 97% of people agreed their skin looked healthier after using the product regimen* that includes:

Get Clarity Acne Foaming Cleanser: Acne-fighting formula, powered by Apple AHAs (4 types, including malic, glycolic, lactic, and citric acids) designed to gently exfoliate skin, as well as colloidal sulfur to help prevent and control future breakouts.

In the Clear Acne Serum: Carefully formulated serum made with wintergreen-derived salicylic acid to help exfoliate skin to support cell renewal and help clear, minimize and prevent future breakouts. It also contains Azelaic Acid, known to improve the appearance of post-blemish pigmentation, Zinc PCA, known to help balance the skin’s microbiome and keep microorganisms at bay, and Niacinamide, known to help improve the appearance of the skin. redness

Spot Stopper Acne Spot Treatment: Fast-acting witch hazel-infused acne blemish treatment that visibly reduces the size and redness of blemishes in as little as two days** and helps prevent future breakouts. The formula also contains wintergreen-derived salicylic acid that fights acne and exfoliates skin, while glycolic acid acts as a powerful exfoliant to improve skin clarity and promote faster recovery from breakouts. Finally, microalgae, a skin and prebiotic superfood, keep micro-organisms (associated with skin imbalances) at bay.

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“We are pleased to welcome Honest Beauty to our unparalleled assortment, especially as our customers continue to seek clean beauty products more fervently than ever,” said Monica Arnaudo, Ulta Beauty’s chief marketing officer. “With Honest Beauty’s innovative offerings in our stores and online, we will now offer the opportunity to experience beauty and skin care options that reflect your preferences and deliver great efficacy.”

Clean beauty pioneers, Jessica Alba and Honest seek performance and peace of mind with every product they create. Always keeping the health, safety, and well-being of its customers in mind, Honest has banned over 3,500 questionable materials in its products. As one of the leading clean beauty brands, Honest has its own in-house toxicologist to rigorously evaluate the safety of every ingredient that goes into its formulations.

About honest company

The Honest Company (NASDAQ: HNST) is a mission-driven digital native brand focused on leading the clean lifestyle movement, creating a community for conscious consumers and seeking to disrupt multiple categories of consumer products. Since its launch in 2012, Honest has been dedicated to creating carefully formulated, safe, and effective personal care, beauty, baby, and home products that are available through honest.com, third-party e-commerce partners, and approximately 43,000 retail stores in the United States. , Canada and Europe. Headquartered in Los Angeles, CA, the company’s mission, to inspire everyone to mindfully love life, is driven by its values ​​of transparency, trust, sustainability, and a deep sense of purpose around what matters most to its consumers. : their health, their families and their homes. For more information about Honest Standard and the company, visit www.honest.com.

*In a clinical study of 36 subjects using the cleanser, serum and spot treatment for 2 weeks of use.

**In a consumer study of 65 subjects over 1 week of use.

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Jennifer Kroog Rosenberg
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Source: finance.yahoo.com