Some of us (well, okay, that’s me) can’t get through a meal without destroying an outfit, which is precisely why Heinz is launching a ketchup-stained fashion collection. We were going to spill on him anyway.
The condiment maker is partnering with one of the world’s largest resale platforms, Thredup, for a collection of 157 second-hand designer and streetwear pieces, each with its own unique ketchup stain. The Heinz Vintage Drip Collection was sourced exclusively through the platform, but according to both brands, “it’s not a stain, it’s a statement.” That’s the spirit!
“While Heinz is recognized globally for its iconic glass bottle, cornerstone and slow-pour ketchup, we saw an opportunity to see the stain we’ve been leaving on clothing as another iconic symbol of the brand and change the narrative of a stain to a statement,” said Alyssa Cicero, brand manager for Heinz Brand Communications, in a press release. “This collection seeks to sustainably celebrate the character that Heinz’s ketchup stains add to clothing, inviting our fans to embrace a new iconic symbol.”
The entire collection features sustainable and one-of-a-kind pieces, which makes sense considering Thredup’s eco-obsessed Gen Z and Millennial fanbase. After all, according to the brand, second-hand clothing is expected to grow 127% by 2026.
“At Thredup, we believe that every piece of clothing deserves a second life, even those casualties at the summer barbecue,” VP of Integrated Marketing Erin Wallace added in the statement. “We are thrilled to partner with an iconic brand like Heinz to create the first line of ketchup-stained second-hand clothing, celebrating reuse. This collection offers a unique way for fashionistas and foodies to engage in the circular economy, while doing good for people and the planet. We hope it makes a splash… err… drip!”
Heinz Vintage Drip was designed with inclusivity in mind across all sizes and genders. The collection includes sizes XXS to XXL. The first release will drop on August 30, with a second release planned for September 13. All proceeds will be donated to Rise Against Hunger.
Source: www.thrillist.com