Pampering yourself, and taking care of your skin and hair are the new forms of self-love and self-care. In the midst of our busy lives, skin and hair care often take a backseat. Also, environmental factors and a sedentary lifestyle can significantly damage skin and hair. Even relocation to new geographies can affect the quality of our skin and hair as changes in climate can lead to hair loss, reduced hair density, dry skin, acne, etc. No matter what the scenario, skin and hair care are important to your overall health. , appearance and personality.
Change in consumer demands: natural, safe and clean products
Consumer preferences have undergone a great change over time. Modern consumers are highly conscious and therefore more cautious and aware of their choices. They prefer products that are cruelty-free, prepared without harmful chemicals or toxic ingredients, and that protect the environment from harm.
In fact, in the midst of their fast-paced lives, consumers have less time to understand a product. This is why premium products, which are readily available, are your best options. However, some have toxic chemicals like sulfate, paraben, mineral oil, etc. that can significantly harm us. Therefore, consumers are now turning to products that are vegan and come with a promise of safety. They demand skin and hair care products that do not contain harmful chemicals and are safe for both themselves and the environment.
Consumers have begun to prefer products that are safe to use and are prepared with organic and/or natural ingredients. They also look for offers based on the less is more approach. This model ensures minimal product usage and less time investment while maximizing efficiency. In simple terms, it refers to the use of a product that offers the benefits of several other products. For example, opting for a vitamin C facial serum that contains hyaluronic acid, retinol, and niacinamide would offer radiant skin, increased hydration, increased elasticity, and reduced hyperpigmentation. There is no need to use different skin care products with specific ingredients as this serum would be the one stop solution for your skin care needs. A similar example for hair care would be using products with holistic ingredients like fermented rice water which helps you solve all hair care problems like hair loss, lack of growth, frizz, split ends , etc.
For supple skin and luscious locks
Modern guidance for skin and hair care is based on products that are safe, chemical-free, and made with organic ingredients. It focuses on offers that come with a minimalist approach.
skin care regimen
Cleanse the skin twice a day with a gentle face wash to remove dirt and impurities from the skin before going to sleep
Exfoliating your skin with a mild and gentle exfoliating toner, with Fruit AHA, three times a week will ensure that all dead skin and dirt is removed and you have glowing skin.
Moisturizing is an important step in your skin care routine as it helps maintain healthy, hydrated and supple skin. Every time you wash your face, applying a moisturizer is essential so that the skin does not dry out. Facial serums help protect the skin and nourish it, thus improving skin health. They provide additional protection against UV rays, pollution and dirt, premature skin aging and wrinkles.
Using a sunscreen with at least SPF 30, blue light protection, and hyaluronic acid will provide UV protection as well as hydrate your skin. It is a must-have product that you should carry and use at all times, whether you are indoors or outdoors. A gel-based sunscreen is suitable for all skin types.
Often neglected, a night cream is one of the most important steps in a skin care regimen. It helps repair skin cells overnight and ensures you have healthy, glowing skin in the morning.
hair care routine
Who doesn’t like to have luscious locks? For that, it is imperative that you follow a hair care regimen.
Washing your hair twice a week is important to maintain hair health. Previously, women used commercially sold shampoos at nearby grocery stores or supermarkets. However, now they are particular with their choices and prefer shampoos made with natural ingredients and free of sulfates and parabens.
In addition to washing it, it is essential to condition the hair after each wash to ensure it remains bubble-free, soft and nourished. They moisturize the hair strands and also add a protective layer that protects them from UV rays and dirt.
Use a hair mask once a week. Consumers often believe that masks are a substitute for conditioners. The mask is a hair treatment that not only smoothes the hair but also makes it manageable, shiny and silky.
Even oiling the hair at least once a week with cold-pressed natural oils that have castor oil, almond oil, rice oil, argan oil, etc. as ingredients, as it strengthens the hair and promotes the growth of new hair follicles.
For all four product categories, the ideal is to choose products that have natural ingredients with holistic properties, such as fermented rice water, as the main components. They promote hair growth, increase density, reduce hair loss, treat split ends and make your hair healthy.
summarizing
Now that consumers prefer natural products made with safe ingredients, brands are now taking the path of sustainability. They are taking a clean and safe approach to ensuring their product formulas are naturally derived and harmless. Brands select products with a mission of sustainability so that they offer maximum efficiency, reduce environmental damage and offer just what consumers demand.
(The author is co-founder of WishCare, a sustainable personal care brand.)
Source: economictimes.indiatimes.com