Gwyneth Paltrow Invested In Saie Beauty: Shop Her Viral Makeup Products

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A-listers investing in companies is nothing new. there are Nicole Kidman and Vegamour and now Leonardo DiCaprio and loci. When a celebrity invests her own money in a brand, it means that she has a strong belief in the company and where it is headed. By doing so, the stars not only provide financial support, but also place marks on the map. To add to the growing list, none other than Gwyneth Paltrow invested in Saie beauty in 2020. Paltrow has her own lifestyle and wellness company, Goop, so she’s no stranger to the world of beauty and certainly has an eye for products.

The actress is known for her effortless beauty, from her meticulous skincare routine to her minimalist makeup style. She now, she endorses a brand that excels at precisely that: minimalist makeup. If you’re looking for the “no makeup” makeup aesthetic that literally every cool girl on social media is sporting, look no further. Saie beauty. Their entire line consists of just 16 products (not including their gift sets and merch). After all, less is more!

Front and center are the wide range of the brand. sustainability efforts. For starters it has a empty product recycling program. Saie Beauty also uses eco-friendly product packaging, is certified climate neutral, donates 1 percent of all sales to environmental nonprofits, is certified plastic negative, is part of the Carbon Neutral Club, and is Leaping Bunny certified. .

Plus, Saie Beauty makes sure all of their ingredients are clean and safe, working with top-notch labs to ensure their formulas are the best of the best for both your skin and the planet.

You don’t need me to tell you that it’s important to support brands that spend their time and money protecting the earth and creating safe and effective products for shoppers. Paltrow has been at the forefront of the game since 2020.

And I might add that Saie Beauty products carry affordable price tags? You’d probably assume that clean beauty essentials would burn your wallet, but not when they’re made by Saie Beauty. Their most affordable product is the Liquid Lip Balm for $16, while their most expensive offering is the Lip Blur Duo for $44.

Read on for some of the beauty brands. best sellers and why you need them in your regular rotation.

RELATED: The TikTok-Viral Glow Gel That ‘Makes Your Skin Look Years Younger’ Is Back In Stock

Saie Beauty Glowy Super Gel

Photo: Saie Beauty.

super glow gel

@mikaylanogueira helped the Glowy Super Gel go away viral on TikTok. The lightweight highlighter adds the most beautiful, natural-looking dewy finish to your complexion. Use it as a foundation or highlighter, or even alone, and you’ll be glowing in no time. In the TikToker test video, she calls the product “an immediate hit” and that she is “obsessed.” the super glow gel It’s been sold out before, but it’s finally back in stock, so be sure to place your order ASAP.

Saie Dew Blush Liquid Cheek Blush

saie.

dewy blush

I discovered this blush while scrolling TikToks from @katiehub.org. It caught my attention because the creator says “Rare Beauty has been replaced” in the video. If there’s one blush that the beauty community admires, it’s Selena Gomez’s brand Soft Pinch Liquid Blush. Try Saie Beauty Rocío Blush for yourself to see how it compares.

Saie Beauty Glider Tint

Photo: Saie Beauty.

slider tint

For those who can’t handle heavier full coverage foundations, reach for this tinted moisturizer It also provides sun protection. It’s packed with hyaluronic acid for deep hydration, licorice root for radiance, and pansy flower for antioxidant benefits and free radical protection. It’s so good it’s won awards from Allure, Cosmopolitan, Women’s Health, New Beauty Y ONESELF.

Saie Beauty Hydrabeam Concealer

Photo: Saie Beauty.

Hydraray

East concealer is one of the newer products from Saie Beauty, having launched in May 2022. However, it has already secured a fairly loyal fan base. The product has an impressive 4.7-star overall rating on the brand’s site, with one shopper saying, “I’ve always had to color correct my eyes.” [and] then apply concealer, but with Hydrabeam, my dark circles are completely camouflaged.” Make your eyes look bright, soft and awake with Hydrabeam concealer.

dewy balm for the whole body

saie.

dewy balm for the whole body

East special edition of Balsam de Rocío (in Bronze Nectar) is much more than its pretty packaging. Saie Beauty partnered with more than 35 beauty and wellness brands to create the Campaign for all bodies (aka the largest beauty industry-backed reproductive justice initiative to date). Saie is donating 100 percent of the proceeds from the sale of this product to sistersong, an organization that fights for reproductive justice for women of color. With a greater purpose like this, be sure to check out the full body dew balm in your cart.

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