Thinking of all Avatars in virtual worlds who need a variety of clothing items to stand out, and knowing that NFTs can provide rare and unique wearable clothing that all users would love to purchase. Fashion brands are already interested in using NFT and the metaverse to display, sell, and archive their prized wares. Many passionate and seasoned professionals in the industry already believe that exactly fashion is the next big thing for NFTs.
As the industry begins to officially acknowledge the power of digital and its immeasurable impact on the future of the market, The Cryptonomist is closely monitoring everything that is happening and how fashion brands are not only embracing the technology, but they affirm and strongly believe that Web3 is here to stay.
A great example is German sportswear brand Puma, which has launched its metaverse website experience. black station to celebrate its return to the runway, once again positioning it as one of the top sportswear leaders in the Web3 space alongside competitors Adidas and Nike.
Puma Black Station provides its customers with an engaging experience along with digital collectibles. Consumers can enter the Black Station to find limited amounts of NFTs and physical sneakers.
“Given the boundaries we are pushing from a digital and product design standpoint, it seemed fitting to bring back Black Station as a new portal for digital exploration across fashion, sports performance, our legacy classics and more. the innovation”.
Adam Petrick, Puma’s chief brand officer, said in a statement.
Upon entering the website, you can choose a hyper-realistic digital lobby with three different portals that are explicitly designed for each visitor to experience the never-before-seen sneakers. For example, they revealed two new exclusive sneakers, the Nitro NFRNO and Nitro Fastroid sneakers, which are tied to NFT Nitropass. Consumers can mint NitroPass to receive NFTs tied to physical products that can be claimed after their ‘Futuregrade’ fair ends.
Customers who mint Nitropass can gain access to two NFTs where one is tied to a redeemable physical product, while the second grants them access to an experience tied to their chosen physical sneaker.
We all understood that something big was happening when last month during New York Fashion Week, Puma creative director June Ambrose mentioned about the Web3 experience they had been working on and also shared details about the NFTs they were working on. are unlocking access to the exclusive. Sneakers. But more interesting than the technology was an AI created by itself.
“I wanted to create something new and magical for a runway experience that really leveraged our AI, our real intelligence.”
We want to remind readers of The Cryptonomist that in June of this year, the company Meta (formerly Facebook) announced the launch of a online store where you can pay real life money for digital outfits. Nike was one of the first to also create a virtual world where everyone can play and design their avatar with virtual Nike gear, launching Nikeland, also on Roblox, with games, entertainment, and of course virtual sneakers and other goods via NFT.
And he is selling them. Dune Analytics found that Nike had generated more than $185 million in NFT sales as of August 22. according to Quartz. Dolce & Gabbana had $26 million, while competitor Adidas brought in just $11 million, despite having 50,000 sales to Nike’s 67,000.
In December, Nike purchased NFT studio RTFKT (pronounced “artifact”) to enhance its already intense NFT game.
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Source: news.google.com