CAIRO: French fashion house Dior held its first show at the ancient pyramids of Giza in Egypt, presenting its fall 2023 menswear collection in the shadow of millennial tombs.
Naomi Campbell, Lewis Hamilton, Robert Pattinson and K-pop star Cha Eun Woo were among the 800 guests at the show, which took place after sunset with the illuminated pyramids in the background.
The event celebrated Egypt’s rich history and culture and put it on the fashion scene. It was well received by the public, with people celebrating Egypt hosting such a spectacular global event that received international acclaim.
Giza marked Dior’s fourth tour location after Tokyo, Miami and London.
“My interest in ancient Egypt has to do with the stars and the sky… It relates to Christian Dior in that sense and through his fascination with the symbols and superstitions that recur throughout his life and work” wrote Men’s Artistic Director Kim Jones on the show. notes
Egyptian celebrities such as Aladdin actor Mena Massoud, singer Hamaki, Okhtein Aya founders and Mounaz Abdel Raouf, as well as rapper Marwan Moussa, were also seen watching the show.
The show was a beautiful juxtaposition, with the models walking across the desert sand dressed in the neutral futuristic outfits Jones has become known for.
Before the show, Dior visited the Grand Egyptian Museum, which is not yet open to the general public, to show a collection designed by Tremaine Emor.
The collection was dominated by denim, plaid and varsity jackets.
Hosting such a major fashion event, Egypt redefines the country from a solely tourist hotspot to a place where creatives can come together and be inspired.
Before the show, several Dior officials went sightseeing.
They visited Saqqara accompanied by Mostafa Waziri, Secretary General of the Supreme Council of Antiquities of the Ministry of Tourism and Antiquities.
Wazir gave them an introductory tour of the area and the excavations underway, and presented a souvenir to Christian Dior Couture Chairman and CEO Pietro Beccari on behalf of the council.
The CEO expressed his happiness for holding the show in Egypt, the ministry statement added.
Beccari urged her Dior friends and clients to visit Egypt and spend more time there to enjoy its unique archaeological and tourist sites.
Source: news.google.com