Givenchy Bets on Suits and Hoodies at Paris Fashion Week

PARIS, Jan 18 (Reuters) – Givenchy creative director Matthew M. Williams hit the runway on Wednesday with a collection of layered looks for men, featuring suit jackets layered over hoodies and wide-legged Bermuda shorts.

Adding texture, the designer from the LVMH-owned French fashion house (LVMH.PA) also wove patches of color and distressed elements into the line, which included furry coats in bright colors, bright puffer coats and exotic fur patterns.

The event took place on the second day of the men’s fashion shows of Paris Fashion Week, which runs until January 22 and includes high-end brands such as Louis Vuitton, Dior Homme, Hermes and Maison Margiela.

Among the celebrity arrivals, K-pop star Taeyang, named a Givenchy brand ambassador on Tuesday, waved to the crowd as he crossed the cobblestones to reach the venue of the show: a marquee set up in front of the imposing 18th-century Ecole Militaire complex. in the center of Paris.

European fashion brands are looking to capitalize on the global popularity of South Korean stars, with an eye on younger shoppers, and the latest flurry of partnerships includes BTS’s Jimin for Dior and rapper Suga at Valentino, also announced. this week.

(Reporting by Mimosa Spencer in Paris Editing by Vin Shahrestani)

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