GANNI closed the Spring/Summer 2023 edition of Copenhagen Fashion Week with a colorful collection displayed in an outdoor venue covered in chalk art.
Titled “JOYRIDE,” the catwalk was packed with highlights, including the opening where the models sped down the stage on bicycles. Remixed versions of songs like “Like a G6” accompanied the show, which was a celebration of the upbeat energy of Copenhagen. Creative director Ditte Reffstrup shared: “My best ideas come to me in the morning. I put on my headphones, turn on the music really loud, get on my bike, and ride my bike to work. Those 15 minutes are completely mine to treasure. My mind is open and my thoughts just flow. This collection is really about that feeling.” She continued, “We call it ‘JOYRIDE’ because it’s about Copenhagen being the place where our hearts are. There’s a feeling of being in the city in the summer that I can’t explain, the energy is pulsing, it really makes your groove work.”
The collection served as the official reveal of the Danish brand’s last three collaborations with Levi’s, 66North and Barbour. Highlights included separates of matching denim and sheer mesh tops and dresses, as well as 66North branded outerwear made from recycled nylon and polyester. In addition to the three partnerships, the runway highlighted GANNI’s new T-shirt made with the Infinna textile fiber innovation, which uses fiber woven from textile waste.
Check out the full collection above and check out the SS23 presentation below.
Source: hypebae.com