THE ANGELS–(COMMERCIAL WIRE)–Today, leading fashion retailer Forever 21 celebrates its first year of “Metaversary” with the launch of its first metaverse-inspired fashion collection. the F21 Metaverse Collection, resulting from the brand’s success in virtual product trials, is now available in stores and on Forever21.com. The collection features hoodies and t-shirts, designed with elements from the brand’s virtual offerings and includes the real-life version of the fan-favorite Forever Beanie, the #1 selling item in Forever 21 Shop City on Roblox. Additionally, for the first time ever, Forever 21 Shop City will offer a limited-edition Roblox trading accessory collection, with a new item available each day for just 6 hours starting December 5 through December 9.
Winnie Park, CEO of Forever 21, said: “Our initial goal with Forever 21 Shop City was to broaden the way we interact with our customers and make our products accessible to everyone. With the success of the virtual Always hat in our Roblox store, we are delighted to bring this beloved product and all the F21 Metaverse Collection to the life.”
Using Roblox as a proving ground, Forever 21 has shown that there’s an appetite for its offerings within and beyond social gaming. Roblox’s own research from the ‘2022 Metaverse Fashion Trend Report’ offers further evidence with 70% of Gen Z users saying they borrow ideas from their physical selves for their avatars. Forever 21 is currently working on ways to connect virtual and physical items through “phygital” experiences. This limited edition F21 Metaverse Collection will be available in stores and at www.forever21.com, with items starting at $14.99. The Forever 21 online store on Roblox features head-to-toe looks for anyone, with products ranging from clothing, accessories, shoes, costumes, and much more.
“Since its launch on Roblox last year, Forever 21 has pushed the envelope, becoming the first and largest retailer to make on-trend virtual fashion accessible. Today’s launch shows how Forever 21, in partnership with VBG, has created a whole new way to innovate, design and sell fashion globally,” said Justin W. Hochberg, CEO of Virtual Brand Group. “Roblox is a phenomenal platform and I can’t wait to reveal the next exciting experience consumers can expect from Shop City.”
About Always 21
Forever 21 is a leader in the fashion industry making the latest trends accessible to everyone while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high-style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation in e-commerce and digital to expand access and convenience, the brand continues to strengthen its position as today’s preferred destination for the fashion consumer. Forever 21 is in more than 572 locations worldwide and online. For more information, visit Forever21.com.
For more information or to find a store location, visit: www.forever21.com.
Follow @forever21 on Instagram, Facebook and Twitter.
About Virtual Brand Group
Virtual Brand Group (VBG) is an award-winning metaverse pioneer that transforms businesses by strategizing, building and operating brands in virtual worlds. VBG works in partnership with global intellectual property in entertainment, fashion, retail, lifestyle and beauty to deliver next-level immersive experiences, social gaming, digital marketing campaigns, virtual fashion and token rewards programs.
The company won Licensing International’s “Best Digitally Licensed Product” award for its work in making Forever21’s Shop City the #1 retailer on Roblox (the first metaverse winner). VBG was recently credited with making Forever 21 one of the “Top 10 Metaverse Companies for 2023.” In addition, the company has been featured in more than 200 major media outlets for its work with other brands, including Barbie, for which it designed the iconic character’s first virtual fashion line and hosted “The Voice” singing contest. airing in 145 territories – in the metaverse for the first time securing record numbers. VBG is credited with developing “Infinite Loop Marketing™”, the first avatar-to-ecommerce program where items can be sold simultaneously in the metaverse and in real life.
#GetMetaversed on Twitter and LinkedIn. For more information, visit virtualbrandgroup.com.
Source: news.google.com