Luxury fashion brand Salvatore Ferragamo joins the growing ranks of designers getting into NFTs.
As part of the opening of a new concept store in New York City’s Soho district, set to open on Friday, Ferragamo set up an NFT booth where customers can create and mint their own Ethereal NFT from a features menu.
NFT they’re unique records that exist in a block chain I like it Ethereal either Solarium and signify ownership of an asset, such as a piece of digital art. All NFTs created at the Ferragamo booth will be free to visitors, but only 256 in total can be minted.
The brand has been associated with the artist. Shxpir to create the traits and visual elements for your NFTs. Shxpir creates 3D psychedelic digital art with failure and surreal elements, and has also designed a limited edition capsule collection of physical items for Ferragamo consisting of 200 t-shirts and 150 sweatshirts.
Shxpir is no stranger to haute couture NFTs: the artist has also worked with Coach this month to develop colorful holographic NFTs with Coach bags.
Daniella Vitale, CEO of Ferragamo North America, shared why the brand chose to work with Shxpir in a statement: “Shxpir reflects the energy of New York City and Soho. He is able to evocatively juxtapose boldness with luxury in a way not many others can.”
In a press release, Ferragamo called its NFT booth a “multi-sensory” experience that “combines the worlds of Web3 and retail in person.
“One of the key goals we set out to achieve with the NFT project was to make it a personal experience,” Vitale said.
“We know that the world of Web3 can be somewhat intimidating. As such, this project it has been conceptualized in a way that demystifies the system,” he added. “Even if you’re new to NFT or don’t have a wallet, we’ll walk you through the necessary steps.”
Guests can enter a mirrored space and choose from Shxpir’s designs and additional features to create their own NFT background, all while a video camera captures the scene. They will then receive the background they designed as a standalone NFT, as well as a video of themselves with their chosen art behind them.
Ferragamo’s custom NFTs may seem slick to some, but to others, they can feel like a next-generation photo booth, where real-life moments are captured and shared on the blockchain.
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Source: decrypt.co