PUMA has partnered with Vogue for a new collaboration, located at the intersection of fashion and sports.
The limited edition collection is made up of sporty streetwear silhouettes, designed to be worn anywhere from the gym to a café. With a bold color palette infused with black, white and Vogue’s iconic red, the collection is designed to turn heads. PUMA also added co-branded logos to each item in the collection, fusing its recognizable cat logo with the Vogue serif wordmark.
The collection includes a range of sporty pieces, from a relaxed graphic tee to a fitted top and bra. Accessories include a co-branded duffel bag and cap, while outerwear options include a knit jacket and relaxed-fit hoodie, designed to fit the collection’s laid-back, casual aesthetic.
The highlight of the collection is the footwear offerings, a shared design and branding effort between PUMA and Vogue. The collection includes two options, PUMA Leadcat and PUMA Fierce, both of which highlight the bold hues seen throughout the rest of the collection.
The brands have also already announced a second collaboration, which will launch in a few months.
The PUMA x VOGUE Summer 2022 collection will be available starting August 25. Pieces can be found at select stores as well as on PUMA.com.
Source: vmagazine.com