Everton FC have announced a new partnership with Fancurve, a new blockchain-enabled digital sports fashion platform, which will create digitally wearable jerseys for supporters.
The unique collaboration will see the US-based digital sports fashion platform present Blues fans with officially licensed jerseys, without replicas of the club’s branding.
Designed and created by Fancurve’s 3D fashion designers and using themes from the club’s identity and values as inspiration, the photorealistic custom collections will allow Everton fans to wear shirts on their Metaverse avatars.
Fancurve will develop a series of ‘high-end’ digital t-shirts as fashion accessories and multimedia content to enhance the online fan experience.
The initial Everton-themed collection will be available later this year and will be sold exclusively on the Fancurve platform.
Chris Cook, SVP Partnerships at Fancurve, said: “We are proud to partner with such a renowned Premier League club as Everton, with their fanatical fan base and rich history.
“Here at Fancurve, we are focused on updating the meaning of sports fandom for today’s digital world and redefining what it will be in the future.
“We strive to be the largest and most innovative portable digital platform for sports fans around the world, and we see this partnership as one that can help Everton and its community grow, as we explore web3 football fandom together.”
Richard Kenyon, Everton’s Commercial and Communications Director, added: “We are very pleased to welcome Fancurve to our growing portfolio of partnerships and are excited about the innovative opportunities this partnership will present for the Club and our supporters.
“I would like to thank our Partnership team for their work in securing this deal and Chris and his colleagues at Fancurve for choosing Everton to partner on what I am sure will be an exciting journey.”
This is Everton’s second sponsorship deal of the summer within the blockchain space. In June, the Toffees confirmed a club-record main partner deal with crypto casino and sports betting platform Stake.com.
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Source: www.sportindustry.biz