NEW YORK–(COMMERCIAL WIRE)–Essence Communications Inc., the leading and only 100% Black-owned media, technology and commerce company at scale dedicated to Black women and communities, presents ESSENCE Fashion House™ during New York Fashion Week on 12 September 2022. Fashion ESSENCE House™ illuminates the revolutionary and evolutionary influence and innovation that Diaspora Black people and institutions have on the fashion ecosystem, while confronting the ways in which their works have been hijacked, suppressed and appropriated . Through live and virtual engagement, the initiative is a celebration of the culture, equity, creativity, and economic opportunity established and possible within the Black fashion community. The day will tackle topics around the future of black fashion with experiences like immersive augmented reality (AR) galleries and digital “shoppable” marketplaces. A global platform for Black creators, Blacktag will serve as a strategic creative partner bringing its expertise in digital content innovation to bring to life the experience at the intersection of art and technology.
ESSENCE Fashion House™ includes tastemakers, industry legends, unsung heroes, purveyors, models, activists and other industry movers and shakers who continue to anchor blackness and fashion with nuance and futurism that go beyond the surface discourse of theater the diversity:
Innovation and significant growth in the age of TikTok with the yusufs
Forge your individual journey in the fashion industry with Sandrine Charles and Kat Mateo
Heritage and Conservation of Traditional Techniques within Web3 with Blacktag in collaboration with Lagos Fashion Week
Keynote: How to Succeed in the Garment District with wole
“Style and Slaughter” with Kahlana Barfield with live streaming from Bambuser
“Pick Up – Pop Up” black market without property
ESSENCE Fashion House™ will conclude with an exclusive Best in Black Fashion Awards dinner honoring visionaries and innovators in the space. Honorees include:
Designer of the year: Christopher John Rogers
Stylist of the Year: Gabriella Karefa Johnson
Influence of the Year: Amanda Murray
This event is by invitation only.
“We intend to disrupt the default systems that have historically served to lessen our impact and instead actively and unapologetically rally the Black community to economically, socially, operationally and emotionally recapture the value of the cultural model, trends and aesthetics that popular culture has harnessed for generations,” said Caroline Wanga, President/CEO of Essence Ventures.
ESSENCE Fashion House™ will add a virtual experience to the live components via ESSENCE.com. In a conscious effort to produce more sustainable and responsible events, ESSENCE Fashion House™ will take place at The Walker Fashion Experience powered by The Place, an immersive fashion week hub combining technology, fashion, music and blockchain. with a focus on creating a net-zero way forward for the fashion industry.
Attendees can get exclusive access to 2022 Fashion House content and activations starting at 11am EST/8am PST. For more details, visit ESSENCE.com/FashionHouse2022.
ABOUT ESSENCE COMMUNICATIONS, INC.
Essence Communications Inc. is the number one media, technology and commerce company, and the only large-scale, 100% Black-owned company dedicated to Black women and communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in culture, equity and celebration. The brand’s cross-platform presence in/publishing, experiential and online encompasses its namesake magazine; digital, video and social platforms; television specials; books; and exclusive live events, including Black Women in Music, Black Women in Hollywood, ESSENCE Black Women in Sports, Fashion House, Street Style and ESSENCE Festival of Culture.
ABOUT BLACKTAG
Blacktag is a global platform for black creators. Our mission is to build the largest network of Black creators in the world so that we can demonstrate the undeniable contributions of Black creativity to global culture. The Blacktag Creator Studio serves as an incubator for creators, brands, studios, and networks to generate projects, campaign initiatives, and quality content. Blacktag works with world-class partners to operationalize purpose through knowledge, culture, experiences and content. Our process helps brands figure out how to build trust and cultural relevance among Black creators and consumers. Blacktag believes that intentional and authentic programming and partnership can foster community, expand opportunity, and most urgently, economically empower Black creators and artists.
Source: www.businesswire.com