The proliferation of dog clothing and accessories speaks to changing attitudes within the luxury market.
The fashion industry in general has been slow to adapt to the needs of the general public, as inclusive sizes remain a rarity. Size for people, at least. It seems that now, terriers might have more options than plus-size people in the world of high fashion. Designer dog clothes are proliferating rapidly, and their styles go beyond what you might find at Petco: high-end luxury pieces from Moncler, Moschino, Prada, and Versace, to name a few. And if you’re not satisfied with the sheer number of fashion weeks that exist each year, Pitti Immagine Uomo has announced Pitti Pets, a trade show that will essentially function as a fashion week for dogs, with 15 international brands competing. cutting edge of canine designs. Of course, it will display items that “satisfy different moods and styles.”
Offerings from these brands aren’t limited to puffers and ponchos for dogs: Hermès’ capsule collection features a $1,100 wooden bowl; Anya Hindmarch’s dog poop bag decorations are $215; Dior’s $450 calfskin-lined collar pairs with accessories from his menswear collection; and the Versace Barraco Pet Bed (Large) is $1,350. One pup even went as far as climbing into the window of Miu Miu’s flagship store in central London, hoping the “slipping” might warrant a harness in the house.
Doggie design could be the new fashion frontier. Can a sexy silhouette complement a bulldog’s beefy sausage body? How can you make a sweater that will keep a greyhound warm and accentuate the length of his body? Will the work of an innovative human stylist translate to the sensibilities of a Rottweiler, or will that require an entirely new set of skills? What does what your pet is wearing say about you? Does your dog have the playful nature of Collina Strada or is he more suited to classic Prada utilitarianism?
The drive to treat our animals better than we treat ourselves feels almost innate. After all, the mistakes we’ve made have a much worse impact than the occasional shoe that bites. This trend has populated pop culture far beyond style. Dog food is quickly becoming dog cooking. Document fashion editor Diana Choi’s mutt eats better than me most nights; the free-range chicken, rice cooked in broth, and the mix of vegetables that make up her meals are more balanced and delicious than my microwaved burritos. Many restaurants have even generated special menus just for pets. (El Pollito Con Papas at La Contenta Oeste in the West Village actually looks pretty cool.) People are paying premiums for dog psychics. You may have laughed at the Facebook your mom made for your dog a decade ago, but now TikTok is teeming with canine influencers, amassing tens of thousands of followers and even landing endorsements of their own. If ever there was a time to invest in her dog, it’s now.
Source: news.google.com