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Out with the old and in with the new!
There was a time when you had to search everywhere for independent and underground brands. Or else he would be stuck with the same findings as everyone else. And no one likes running into someone wearing the same shirt or lipstick as you (awkward).
But those hard times are over.
Whether you’re a granola-loving hipster looking for undiscovered items or a beauty guru looking for novelties, Amazon’s Indie Beauty Toaster is for you.
Comprised of emerging beauty brands and categories like innovation, skincare, fragrance and more, Amazon knows what’s up.
You can find some of the best independent beauty brands currently on Amazon below.
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Ready to unlock insanely good hair and skin? If so, Coco & Eve is for you. Coming from the jungles of Bali and arriving at your doorstep, this award-winning beauty brand takes you to paradise. Shop self-tanners, hair sets, scrubs and more.
Fan Favorite Product: Coco & Eve Like a Virgin Hair Masque, $40
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Sometimes the French do it better. This independent brand brings the luxury of France to the palm of your hand (literally). Enjoy beautifully packaged soaps, lotions and hand washes.
Fan Favorite Product: La Chatelaine Hand Cream Trio, $27
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Insert Name Here is second to none when it comes to quick fix hair tools and treatments. We wouldn’t be surprised if this brand exploded all over TikTok very soon. So grab some goodies before they go viral and sell out!
Fan Favorite Product: INH Quick Slick Hair Finishing Stick, $22
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Eight Saints prioritizes clean, natural beauty, and it’s achieved using just eight ingredients. Yes, you read it right. Eight. Find everything you need from your face to your entire body.
Fan Favorite Product: Eight Saints All In Eye Cream, $36, originally $44
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Born in Korea and evolved in Los Angeles, LAPCOS skincare and body care brand is powered by premium ingredients, innovative technology, and proven benefits. Best of all, the brand offers luxury products (like face masks) at an affordable price.
Fan Favorite Product: LAPCOS Revitalizing Variety Pack Sheet Masks, 5-Pack, $17
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Sorry, we’re just going to add almost everything in the Cleo + Coco line to our carts. Yes, that includes natural deodorants, bars, and dry shampoo.
Fan Favorite Product: Cleo+Coco Natural Deodorant, $18, original price: $21
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Free of sulfates, parabens, color, dyes, and other nasty ingredients, VIRTUE puts the “care” in hair care. Enjoy the brand’s shampoos, conditioners, stylers, refreshers and more.
Fan Favorite Product: VIRTUE 6-IN-1 Styler, $32
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Avarelle is your one stop shop for acne control. Fight blemishes and control breakouts with a variety of hydrocolloid technology patches.
Fan Favorite Product: Avarelle Pimple Patches (40 Count), $8
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Nonni believes that less is more, ensuring that each of her products is vegan and free from animal testing. The brand offers everything from lip oils, cleansers, facial brushes, hand soap, and more.
Fan Favorite Product: Korean Nooni Lip Oil, $12
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Say sayonara to copper blonde hair. With BOLD UNIQ’s range of powerful shampoos, conditioners and hair treatments, you can master the art of hair.
Fan Favorite Product: BOLD UNIQ Purple Shampoo, $30
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BOOM! is based on the spirit of cultivating pro-aging cosmetics for women in their 50s, 60s, 70s and beyond. Known primarily for their iconic face bars, it’s easy to achieve radiant skin that doesn’t hide what matters most: you.
Fan Favorite Product: BOOM! by Cindy Joseph Cosmetic Lip And Cheek Stick, $28
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Get the lashes of your dreams with VASSOUL. The Amazon brand offers easy-to-use lash lift kits, stunning magnetic lashes, and even lip plumping concoctions.
Fan Favorite Product: VASSOUL Lash Lift Kit, $24
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Source: nypost.com