In the spirit of the holidays, KENZO has released its own video game, titled The KENZO Run., challenging fashion-conscious gamers to compete for the highest score and a series of tiered prizes.
The game asks players to skillfully guide a playful character through KENZO City. The goal is to collect the most Boke Flowers (or tokens inspired by the Maison’s signature designs) while avoiding game-ending obstacles and discovering clever shortcuts. As players progress, the game will become increasingly difficult, but those who “stay alive” the longest and place among the 36 winners will receive special prizes from the French fashion house.
The first prize will be a package to attend the KENZO Fall/Winter 2023 fashion show in Paris, which is scheduled to take place in January 2023. As part of the package, the winning player will receive an official invitation to the show, along with flights and hotel reservations. . Meanwhile, the top remaining players will win undisclosed KENZO merchandise.
The KENZO Run game will be available to play from December 14-30 on the KENZO website. Take a first look at the brand’s game design in the gallery above.
Elsewhere in fashion, the Midnight Art Dept. has tapped into the 1987 film The Lost Boys for a sharp-toothed collaboration.
Source: news.google.com