TOKYO, Nov 1 (Reuters) – Chinese fashion retailer Shein will open its first permanent premises in Tokyo this month, the company said on Tuesday.
with the aim of reinforcing its brand online with a physical presence.
Opening from November 13 on Cat Street in the Harajuku fashion district, it will be the company’s first physical event space in the world, a Shein spokesperson told Reuters.
Shoppers will be able to search for clothes in the store and scan QR codes that will allow them to make purchases online. The space can be modified to host fashion shows and designer events as needed, the spokesperson said.
The Chinese retailer operated pop-up stores in Japan earlier this year and opened a temporary location in the western metropolis of Osaka in October.
Launched in 2008, Shein produces clothing in China to sell online in the United States, its largest market, Europe and Asia, but does not sell in its home market.
In February, the company had shelved plans to list on the US market, Reuters reported. read more
Reporting by Rocky Swift and Chen Lin. Edited by Rashmi Aich and Jane Merriman
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