Destination fashion shows are back in a big way, spreading to luxury emerging markets across Africa.
Chanel said it will show its next Métiers d’Art collection in Dakar, Senegal, on December 6.
“By choosing Dakar, the house wishes to make the savoir-faire of its métiers d’art resonate with the artistic and cultural energy of the city,” the French luxury brand said in a brief statement.
Chanel has stayed close to home in recent years, partly due to the pandemic, partly to cement its ties with Paris, but said it will now resume its tradition of making the Métiers d’Art show a mobile party.
The brand has shown Métiers d’Art collections, timed around the season before fall, in cities as far afield as Tokyo, New York, Shanghai, Rome, Edinburgh, Salzburg and Dallas.
These expensive prêt-à-porter collections celebrate the capabilities of the specialized workshops that Chanel has acquired through its subsidiary Paraffection.
The latest Métiers d’Art show took place at Le19M, a striking center of specialized workshops designed by architect Rudy Ricciotti and located near Porte d’Aubervilliers, a working-class area north of Paris.
Le19M brings together the embroiderer and weaver Lesage, her embroidery school and Lesage Intérieurs; Montex embroidery workshop and its MTX decoration department; Massaro shoemaker; the manufacturer of feathers and flowers Lemarié; Maison Michel hatbox; Lognon pleat; grand flou atelier Paloma, and goldsmith Goossens. It is also home to the swimwear and lingerie brand Eres.
Chanel broke its recent runway runway shows in France with a repeat showing of its cruise 2022 collection last November in Dubai, and a repeat showing of its most recent Métiers d’Art collection in Florence earlier this month.
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Source: wwd.com