Carrie Johnson, who champions sustainable style by renting dresses, including her wedding dress, is “considering launching an eco-friendly lifestyle brand a la Gwyneth Paltrow’s Goop.”
Carrie Johnson, 34, is the wife of former Prime Minister Boris Johnson and a mother of twoShe is known for championing sustainable causes and her green choices.In particular, it promotes fashion rental as a more sustainable option than buying.
Carrie Johnson may be considering launching her own lifestyle brand that offers sustainable organic products.
According to the Evening Standard, the 34-year-old wife of former Prime Minister Boris Johnson could create a line aimed at “fashion-conscious young women and children,” according to the Evening Standard.
The mother of two is known for her efforts to promote greener options, including the use of reusable tote bags and water bottles instead of disposable items.
While The Standard didn’t speculate on the type of products Carrie might offer, it did suggest that any lifestyle brand she might create could be similar to Gwyneth Paltrow’s Goop, which offers a number of sustainable products.
Carrie Johnson (pictured July 7, as her husband, Boris Johnson, announces his resignation as Prime Minister) is considering launching her own sustainable lifestyle brand.
The 34-year-old (pictured with her husband Boris Johnson outside 10 Downing Street on September 6) is known for championing sustainable choices, particularly fashion, where she often chooses to rent rather than buy clothes .
Although she has admitted she is ‘not perfect’ when it comes to trying to live a more sustainable lifestyle, the 34-year-old has been praised for her dedication to sustainable fashion.
Instead of buying clothes that she will probably only wear once, Carrie often chooses to rent them, especially her wedding dress.
The Christos Costarellos wedding dress she wore for the May 2021 nuptials costs £2,870 to buy new, but from £45 per day to rent.
Following her husband’s departure from Downing Street, she also opted to rent a dress, choosing a £495 fuchsia maxi dress from British brand Harmur.
One of Carrie’s most notable fashion rentals was her wedding dress, a Christos Costarellos gown rented from MyWardrobeHQ (Pictured Boris Johnson and Carrie Johnson in the garden at 10 Downing Street after their May 30 wedding 2021)
Sacha Newall, founder of MyWardrobeHQ, which rents dresses and where Carrie hired her wedding dress, said: “I think it’s inspiring that Carrie has chosen to rent many of her outfits during her time as the Prime Minister’s wife.
‘She always looks flashy without being too ‘look at me’.’ She chooses to rent because it’s more sustainable and I think that’s really humbling.’
Sacha says the “Carrie Effect” saw an 800 percent increase in people looking to rent a wedding dress on the site.
Her other sustainable rented outfits also include a 1960s-style houndstooth minidress from Eponine London to meet the Queen at Balmoral in 2019 and a floral dress from Clary & Peg to meet Camilla, Duchess of Cornwall in 2021.
Carrie wowed world leaders at the G7 summit in Cornwall in 2021 in a rented electric blue pantsuit from Amanda Wakeley
And she wowed world leaders at the G7 summit in Cornwall in 2021 when she donned a hot pink dress by Roksanda, an electric blue trouser suit by Amanda Wakeley and a floral maxi dress by Damselfly London, all rented.
If she goes ahead with that brand, it wouldn’t be Carrie’s first foray into sustainable business.
In 2017, he founded an eco-friendly cutlery company, called The Final Straw, which coincided with his campaign against the use of plastic straws, although The company is not believed to have ever been listed, and was removed from Companies House in 2019, the year Boris Johnson became prime minister.
Commercial
Share or comment on this article:
Source: news.google.com