Nine-time Grammy winner Carlos Santana returns to the shoe industry.
The Rock and Roll Hall of Fame inductee has announced that next month he will relaunch his womenswear footwear brand, Carlos by Carlos Santana, in partnership with original brand representatives Gary Rich and Rick Gelber. Together they have formed the company Jubilation LLC, which will oversee the brand.
Santana originally debuted his namesake shoe brand in 2001, under license from St. Louis-based shoe giant Brown Shoe Co. (now Caleres). The line became a verified success, selling out in department stores and national retail chains in the US and abroad. However, after almost two decades, it was closed in 2019 when Caleres made several changes to its brand portfolio.
Related
For the revival, Santana intends to recapture some of that warmth and plans to use the brand to support the Milagro Foundation that he created with his family in 1998. The non-profit organization funds organizations for underprivileged children in the areas of the arts, education and health. Details about the brand’s contributions to the foundation were not yet available.
“It’s an honor to partner with Gary and Rick to bring light, elegance and style back to the forefront of the brand, while also making a difference in the lives of children through the Miracle Foundation,” Santana said in a statement. release. . “We know that these shoes will inspire and complement the confidence and light within every woman who wears them.”
Rich, former president of Brown Shoe Wholesale, and Gelber, former senior vice president and GMM of Caleres, will lead brand strategy, product development and business management for the new company.
Rich said in a statement: “Since our first meeting in 2000, we connected with Carlos and created instant synergy and high energy. Today it is fitting that the three of us join forces again to form this partnership and re-launch the brand back on the market.”
The new Carlos by Carlos Santana collection is They consist of a variety of women’s styles, including casual shoes, dress styles, boots and fashion sneakers, with leather uppers sourced from Brazil and Italy. Retail prices will range from $100 to $250.
The brand launches with a direct-to-consumer business model, selling exclusively on Carlosshoes.com. However, the leaders said you might consider developing a key retail partnership later on.
Source: news.google.com