See all the biggest marketing moves of the season, from ad campaigns and digital initiatives to the top ambassador partnerships. Do you have any news to share? Send it to [email protected].
January 23, 2023: Ongoing is throwing a world running event series called “On Track Nights”, which will span three continents and five cities. The series will begin in May 2023 and will allow professional and semi-professional racers to compete for World Championship and Olympic ranking points in community-focused, entertainment-driven races. “We know that the race atmosphere is critical to performance, so we want to bring fans and the running community closer to the track and be part of the athlete’s journey to the biggest championships,” said On co-founder, Olivier Bernhard.
Related
January 17, 2023: K-Swiss has presented its list of athletes for the 2023 tennis season. The brand will continue its multi-year contracts with the British player cameron norrie (No. 12 in the ranking for the ATF) and Russia lyudmila samsonova (classified No. 19 of the WTA). Other partners for the season include Allaksandra Sasnovich, Yulia Putintseva, lauren davis, navy cardigan, Anastasia Gasonova, Luisa Chirico, Pedro Cachin, Thomas Etcheverry, mitchell kreuger Y Marcos Giron. “Building on our success in 2022, we are excited to more than double our player roster and drive brand visibility to our new line of merchandise that our athletes will wear at the Australian Open,” David Malinowski, Director of Tennis of K-Swiss, it said in a statement.
January 17, 2023: In honor of Martin Luther King Jr. Day, retailer snipers turned to poet Roya Marsh to reimagine the late civil rights icon’s “I have a dream” speech. Marsh, who is a native of Bronx, New York, is an educator, activist and author of the poetry book “Daylight.” In addition, Marsh is a co-founder of the Bronx Poet Laureate, a mentor at PEN America Emerging Voices, and a recipient of the 2021 Lotos Foundation Poetry Prize.
January 12, 2023: Wilson Sporting Goods Co. has teamed up with professional tennis player Martha Kostiuk. Kostyuk, according to the brand, is its first full Wilson ambassador “in rackets, footwear and apparel.” The partnership, Wilson said in a statement, launches alongside his latest tennis sportswear collection. The line is available in both women’s and men’s sizes, and can be purchased now through Wilson.com. “Wilson is committed to equipping athletes with everything they need to succeed on and off the court, and there’s no one better to join forces than Marta Kostyuk.” Jason Collins, global general manager of Wilson Racquet Sports, in a statement. “Marta has an extremely sharp game, and we look forward to not only expanding Wilson’s impact on the sport of tennis, but also supporting her as she increases her competitive advantage and her personal best.”
January 11, 2023: New equilibrium Has signed rising NBA star Tyrese Maxey of the Philadelphia 76ers. Maxey is the latest professional basketball player to join New Balance’s already stacked roster that includes Kawhi Leonard, Jamal Murray, Zach LaVine and Dejounte Murray. “As one of the most talented young players in the league, we are excited to welcome Tyrese to the New Balance family,” said Naveen Lokesh, New Balance global sports marketing director, basketball, in a statement. “He embodies the charisma and personality of the New Balance brand. We are excited to begin working with Tyrese to further highlight his in-game style and his desire to inspire the next generation, both on and off the court.”
January 11, 2023: Red Wing Legacy has partnered with the local Minneapolis non-profit youth art and design education center juxtaposition arts (JXTA) in his last campaign. Specifically highlighting art, education, and a passion for craft, this collaboration aims to provide a real-world learning experience for apprentice students, giving them the opportunity to showcase their unique interpretation of a 70-year-old boot: Red Wing Heritage. Classic Moc. A small batch collection of students’ custom Moc and complementary hoodies will be sold at shop.juxtapositionarts.org beginning January 18, with all proceeds going to the JXTA educational program to help create a space for artists and creators thrive in their craft To bring this campaign to life, Red Wing Heritage will replace ads with art, covering local billboards in Minneapolis with original artwork done by students, alumni and friends of JXTA.
CREDIT: Courtesy of Red Wing
Marketing initiatives from 2022
December 12, 2022: Saysh has turned to the co-founder of Bala natalie holloway as the new face of your Maternity Return Policy. Formerly led by Saysh co-founder Allyson Felix, the policy offers Saysh customers who previously purchased a pair of Saysh Ones a complimentary pair, in their new size, should the customer experience a change in shoe size. foot when pregnant To celebrate the partnership, Saysh and Holloway, who is pregnant with her second child, brought together a group of inspiring founders and entrepreneurs for an intimate dinner at Alta Adams in Los Angeles. Guests included Deux’s Sabeena Ladha, Jinx’s Terri Rockovich, Breeze’s Annabel Lawlee, Swoon Homes’ Luana Arantes, Insert Name Here’s Sharon Pack, Allyson and Wes Felix and more. As Saysh’s maternity return policy evolves to include new representations and offerings, the brand is also announcing a partnership with Cadenshae, an activewear brand for moms, to provide a special gift to those customers who choose to trade in their shoes. through politics.
natalie holloway
CREDIT: Wes Felix for Saysh
November 10, 2022: Thom Browne returned to his alma mater, the University of Notre Dame, for its annual football game, a tradition the designer has upheld since 2014. Held on the south quad of the university’s campus, the cast was introduced via a presentation of open call video, students expressed interest in being a part of the game. In grey, white and khaki, the 2022 football capsule collection melds classic college elements with modern Americana. Icons of the brand, including the crew-neck coat, sack jacket and pleated skirt, meet striped rugby polo shirts, canvas high-top sneakers and strap-back shorts. The brand’s signature outerwear, cashmere knits, long johns, a down-filled parka and cozy muff nod to the sport’s fall season. Browne was recently announced as an artist in residence at Notre Dame. Over the next year, he will lead a series of talks, tour campus, and contribute to exploring how fashion and design shape public life. The series of events will culminate in a course titled “Strong Suits: The Art, Philosophy, and Business of Thom Browne,” taught by Meghan Sullivan during the spring 2023 semester.
CREDIT: SINNA NASSERI
Source: news.google.com