POINT OF STOCKINGS: Gruppo Calzedonia arrives at Paris Fashion Week.
The Verona, Italy-based hosiery, underwear and swimwear group plans to host an event on September 26 titled “Calzedomania: A Celebration of Legs,” marking the first time it will exhibit its hosiery abroad, as well as her debut during fashion week.
It is working with event organizer Villa Eugénie on the Palais Brongniart show, which will eschew a traditional catwalk format in favor of “a fully immersive brand experience in celebration of its iconic garment: the tights,” the brand said in a statement. .
The former headquarters of the stock exchange, the landmark has hosted shows from brands such as Fendi, Raf Simons and Off-White.
“The surreal atmosphere of Calzedomania will engage guests, a host of international influencers and celebrities on an incredible journey to discover the brand and its iconic style,” said Calzedonia.
The group, owner of brands such as Calzedonia, Intimissimi and Falconeri, has more than 2,150 stores in 53 countries, including 215 boutiques in France.
Calzedonia has previously held events in Italy, including the Calzedonia Leg Show, held in Verona in 2017 in the presence of Julia Roberts, its brand ambassador at the time. Meanwhile, among the guests at his Calzedonia Forever Together Summer Show in Rimini, Italy, in 2013 was Sarah Jessica Parker.
Gruppo Calzedonia revealed last week that it was entering the world of luxury with the acquisition of a majority stake in Italian fashion brand Antonio Marras. The group reported revenue of €2.5 billion in 2021, up 29.1% from €1.94 billion in 2020. Compared to 2019, sales increased by 3.9%.