NEW YORK, July 25, 2022 /PRNewswire/ — With AI, fast fashion is replacing designers to generate dozens of T-shirts in 10 seconds and thousands of items per day to create the next social media-inspired mainstream fashion, but BODY404 is purposely choosing original designers with novel aesthetic themes.
These themes are actively involved in reinventing the rules of fashion and cater to young Gen Z hipsters with one-of-a-kind statement pieces not seen anywhere else.
SideEffect bags are another unique independent brand that explores all the possibilities of unconventional materials. The brand seeks to create and discover the unexpected aesthetic of overlooked everyday items that have emotional symbolism.
Gel E Lua jewelry is a brand that focuses on inclusion and self-acceptance through a feminine gaze. The brand’s avatar, GELA, is a youthful yet brave warrior who is building a better female society.
Some Gen Z are drawn to these social media-inspired niche fashion themes because they see it as more than just a style, but an attitude. This could mean big business for fast fashion brands looking to use AI to predict and capitalize on these upcoming fashion trends.
BODY404 takes another approach that enhances human creativity. Hand-selecting cult designers who help consumers find unique ways to become stylish rather than just being trend-aware.
“AI-generated shirts can adapt to market trends, but they can’t tap into deep human emotions. Our unique statement pieces allow the Gen Z consumer to live in their clothes,” said BODY404’s brand director. charles wang.
Generation Z consumers represent 40 percent of the global market value $143 billion. The typical Gen Z consumer does not want to be defined by strict fashion norms, preferring instead to discover and connect with hot brands. Many of these brands are found on BODY404.
BODY404 values the emotional connection between designers and consumers. It also values designers’ ability to develop a cult aesthetic that satisfies an inner need for self-expression, which is the standard for choosing BODY404 designers.
Many BODY404 creators activate a consumer’s past personal emotional experience while reflecting deep social value.
“Our creators put a lot of effort into sourcing materials and fabrics to bring their original designs to life, and we want to work with them to boost their businesses and promote their different aesthetics,” said Wang.
Young Gen Z fashion buyers are hungry for enjoyable experiences that allow them to break free from their limitations. Some unique BODY404 designers that are guaranteed to ignite a passion for the show unapologetically include:
The fun and colorful designs of suan le Earrings bring maximum joy to all who wear them. The delicate figures hanging below suan le the earrings symbolize a childhood fantasy, taking you on a summer getaway.
The earrings are designed to celebrate personal moments of emotional ecstasy.
Gel E Lua jewelry is a brand that focuses on inclusion and self-acceptance through a feminine gaze. The brand’s avatar, GELA, is a youthful yet brave warrior who is building a better female society.
She advocates hyper-femininity, allowing all girls everywhere to freely enjoy the fun that comes with feminine indulgences without being seen as childish or frivolous.
Gel E Lua plunges into the futuristic 3D world through metallic jewels and sensual storytelling. The brand emphasizes that there is no absolute beauty or ugliness, only extreme styling.
SideEffect bags are another unique independent brand that explores all the possibilities of unconventional materials. The brand seeks to create and discover the unexpected aesthetic of overlooked everyday items that have emotional symbolism.
Each of these handcrafted SideEffect products embodies the concept of gender fluidity and active reshaping of gender norms in fashion.
“BODY404 also features other independent dark horse brands. With our new BODY404 phone app, it’s easy for all fashion-conscious people to join our movement to support carefully crafted, handmade staples that can’t be found anywhere else.” anywhere else,” Wang said.
BODY404 was founded in 2021 by a community of international creatives. Its goal is to help emerging designers and artisans grow their global businesses, reinvigorate manufacturers and logistics providers, and rekindle the passion for endless celebrations of fashion.
For more information or to schedule an interview, contact charles wang at 4127373050 or [email protected].
SOURCE BODY404
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