Munich. Thoughtful details, subtle style, sustainable material: BMW is reorienting its lifestyle collection with the GOODS WITH FREUDE product line. All pieces in the collection are made from high-quality, durable, resource-conserving materials and adhere to a timeless color palette. Scarves, socks, blouses and skirts can be combined as desired. They underline the individual style of the wearer while highlighting sustainability. Here, BMW Lifestyle proves that quality doesn’t have to be flashy to stand out.
BMW Lifestyle has chosen premium materials and a minimalist design. This casual and striking line has been created in collaboration with licensing partner stichd. Premium clothing is made from durable materials. Organic cotton has been used for the t-shirts, while Re:Down recycled down and feathers have been used for the lining and scarves.
The collection is aimed at a younger target group and lifestyle enthusiasts who are drawn to the distinguished coolness of the first co-creator: artist Joshua Vides deliberately chose a restrained color palette for the exclusive 12-piece capsule collection, following the principle of subtlety. The graphic design of it is inspired by the street art of the US West Coast and the lowrider scene.
GOODS WITH FREUDE offers the perfect pieces for every day, any mood and any time. These include the soft MICRO DOT SWEAT CREW pullover made from 100 percent organic cotton with minimalist embroidered FREUDE branding on the sleeve, a special feature of the collection. The BMW and FREUDE logos are a stylish feature on the pieces in the collection. The FREUDE scarf and the FREUDE mechanic’s cap underline the minimalist design and the mission of the collection to provide pieces that can be combined as desired. But maybe the fun diagonally branded FREUDE CREW SOCK will become the new favorite of Gen Z fashionistas.
GOODS WITH FREUDE also showcases its BMW heritage. The FREUDE MECHANICS jacket is a tribute to the BMW identity and a standout piece of the collection. Here, GOODS WITH FREUDE has blazed a new path away from classic merchandising products and towards a contemporary collection.
GOODS WITH FREUDE: the essentials
The INSULATION GILET and INSULATION JACKET are made from 100% recycled nylon with a 100% Re:Down lining and a waterproof shell for cold, wet days. The collection also contains simple classics such as T-shirts, polo shirts and comfortable hoodies. The style embodies a combination of sportiness and elegance, which works for understated business outfits as well as sporty leisure looks. The combination of contemporary design, sustainable materials and the aspiration to provide quality and durability is the common thread of the entire collection and is what makes it GOODS with FREUDE.
BMW M products: elegant materials meet functionality.
The BMW M products in the collection appeal not only to BMW fans. Sportiness and functionality meet high-quality materials and attention to detail. White and cream tones are the focus, broken up with black and earth colours, while the brand is understated.
While the BMW M Series appears minimalist and understated, the BMW M street products are striking and eye-catching. The BMW M logo and iconic colors are in the foreground. The casual oversized Contrast M T-shirt is an everyday companion that turns heads thanks to its oversized cut and the colorful M stripes and M logo. The same applies to the Contrast Sweat oversized hoodie.
The GOODS WITH FREUDE collection is now available at select retailers and online at https://lifestyle.bmw.com.
Source: news.google.com