Let’s be honest: historically there hasn’t been much indigenous representation in the beauty space (or any space, for that matter). Many brands are inspired by indigenous rituals, but give no credit to the tribes from which these rituals originated.
Fortunately, many Native American-owned beauty brands are springing up to give people the opportunity to try products rooted in rich cultural traditions. Indigenous tribes often practice holistic lifestyles and the same goes for beauty products. Many of these brands also prioritize sustainability, creating products that are refillable, biodegradable, or locally sourced.
One special thing about Native American-owned brands is that many of them place a heavy emphasis on their communities. Whether it’s donating a portion of their profits to indigenous communities like Prados Beauty or getting their community involved in sourcing ingredients like Niawen, these brands help shed light on Native American culture and its people.
November is National Native American Heritage Month, and we think it’s important to highlight Native-owned beauty brands. You may not have heard of many of these brands before, but we encourage you to give them a try – they are all unique and effective in their own right.
Source: news.google.com