Last year, Walmart announced an accelerator program called Walmart Start, which resulted in five brands being given a shot: Dossier, a perfume brand; Undefined Beauty, a skincare and wellness line founded by BIPOC; PaintLab, a press-on nail that mimics gel manicures; Pardon My Fro, a hair care brand founded and owned by black women; and […]
Ilia Beauty is committed to skin care. The brand, launched in 2011, introduces its Bright Start Activated Eye Cream on Tuesday. Priced at $46, key ingredients include sea fennel extract (a plant-based retinol alternative intended to brighten, firm and smooth, according to the brand), a recycled avocado extract (a zero-waste active intended to reduce appearance […]
Schneidman estimates that 95 percent of fashion brands’ fragrances and personal care lines are licensed. Exceptions include Chanel, the LVMH group and Dolce & Gabbana, which pivoted in February to bring beauty back internally. Rumors have been circulating since August that Kering plans to do the same. However, groups like Coty and L’Oréal will continue […]
Let’s travel back in time to the beginning of March 2020. The alarm goes off at 6:30 am. You wake up, get in the shower, blow-dry and comb your hair, pick out an outfit, stand in front of the mirror and put on your makeup, grab your lunch and gym bag, and run out the […]
Every two weeks I read an article about a middle-aged woman lamenting the fact that she is now invisible. That store clerks and bartenders have begun to ignore her. That she no longer sees herself in ads (except for adult diapers and arthritis gels). I understand invisibility. I am 42 years old, of course I […]
kerry eagan courtesy photo Skin barrier health brand, Skinfix, has tapped Kerry Eagan as its first Chief Marketing Officer. A former Sephora marketing consultant, Eagan will help grow the brand with the retailer, where it launched in 2019, as well as develop Skinfix’s marketing strategy. Eagan was most recently Director of Marketing at First Aid […]
The “Get ready with me” social media concept, more often shortened to GRWM, has been around since the dawn of YouTube. The creators have long built personal brands by divulging their makeup routine to viewers and introducing new products as they get ready for day or night. As the platform evolved, prominent YouTubers at the […]
James Charles, Tati Westbrook, and Jeffree Star used to rule YouTube. Why have these gorgeous YouTubers lost video views and influence since Dramageddon 2.0? NikkieTutorials, and Jeffree Star were some of the biggest creators on the platform. with tens of millions tuning in to her channels for product shopping, makeup tutorials, and of course, the […]
Ahen I chatted with a bride-to-be, gently applying blush to her cheeks and lifting her lashes with mascara, I was proud to have found a home in the beauty industry. But as time went on, the glamorous facade of working makeup counters began to wear off, and what began as a love affair with the […]
MAIN CONCLUSIONS Pharmacies capture more than a third of the $110 billion HBC market. Hy-Vee gained market share in this category during the pandemic. Online retailer Thrive Market recently launched its fae beauty brand, and the company has already started to see results. Beauty care has long been one of the most challenging categories for […]