TikTok’s new beauty trend is skincare with a side of existentialism

In the age of highly curated (and edited) social media posts, it can sometimes be hard to feel like you’re coming across something authentic online. However, the latest TikTok trend injects some much-needed vulnerability and openness into one of the most unexpected types of content: beauty product recommendation videos. Starting the video subtitles with a […]

Ulta Beauty Leap into a New Era with CEO Dave Kimbell

Ulta Beauty posted first quarter earnings that showed strong sales growth of 21% and the company … [+] raised its guidance for the full year with sales growth projections of between 6 and 8%. Courtesy of Ulta Beauty Ulta Beaut ULTA and was founded over 30 years ago with a bold vision to disrupt and […]

35 Summer 2022 Beauty Products Bustle Editors Swear By

There’s nothing quite like stepping outside to feel the warmth of the sun on your skin — especially after a long winter (and a temperamental spring). The only problem? Actually, there are several: The humidity, for one, which is public enemy number one for your hair. Then there’s sweat, which doesn’t exactly bode well for […]

BEAUTY FUNCTION APPOINTS NEW MARKETING DIRECTOR

NEW YORK, June 28, 2022 /PRNewswire/ — Function of Beauty, the world leader in customizable hair, skin and body care products, today announced that Mariana Trofimova He has joined the company as Director of Marketing. In his role, he will be responsible for strengthening the brand, building its product portfolio and go-to-market strategies, as well […]

Gen-Z Singer Becky G Rejects Tresluce Beauty Copy Claims

Araceli Beauty and Treslúce Beauty by Becky G use agave in their cosmetics. Both beauty brands have stickers with agave plants and the national flower of Mexico. Becky G said in an Instagram video that her brand was inspired by her life experiences and culture. Loading Something is loading. Pop singer Becky G has rejected […]

Inner beauty comes out

The COVID-19 pandemic saw many supplement categories both succeed and falter. But for the beauty from within category, sometimes called nutricosmetics, which includes supplements that support healthy skin, the influence of the pandemic has been overwhelmingly positive. Consumers are thinking beyond the “superficial” about radiance and complexion, among other attributes. From collagen to essential vitamins, […]