How Selena Gomez’s Rare Beauty goes viral, with CMO Katie Welch

Katie Welch is the chief marketing officer of Rare Beauty, the beauty products company founded by superstar musician and actress Selena Gomez. Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare Beauty is a true internet brand that depends on social media strategy, influencer […]

Jennifer Garner’s beauty advice is refreshingly simple

Jennifer Garner has always been open about her understated approach to beauty and why you probably won’t find her on the red carpet glamorously on a regular basis. It appears the mother of three hopes to share that same philosophy with her children, specifically her teenage daughters Violet and Seraphina, according to a recent interview […]

The Buzz Surrounding Kering’s Beauty Business – WWD

PARIS — The buzz around Kering and its potential entry into beauty keeps amplifying. Will the French luxury conglomerate — or won’t it — take some of its activity back in house? And could other beauty acquisitions be in the offing? A spokesperson at the company, whose portfolio includes Gucci, YSL and Balenciaga, had no […]

Rare Beauty’s entire site is up for sale right now

Rare beauty It’s that time when sales at all times seemingly flood you. Some you try to gloss over in the name of responsible adulthood, and others you just can’t gloss over. So here’s one that deserves your full attention: Rare Beauty is for sale. Today, August 11th, Rare Beauty’s first site-wide sale begins. No, […]

‘I don’t know anything about beauty’

Unlike famous competitors in the same field, Millie Bobby Brown says the reason she started her beauty line is because she’s not an expert. “I don’t know anything about beauty and skin care. That’s why I created this,” the actress told Allure about her brand Florence by Mills. “I’m taking you on this journey with […]

Rosie Huntington-Whiteley and the $130bn beauty boom

It takes a while to find a picture of Rosie Huntington-Whiteley on the website of her beauty brand, Rose Inc. There’s one, at the very bottom of the homepage, and another couple tucked away in the “Editorial” section. She also appears in tutorials, alongside some of her famous friends, demonstrating beauty tips and recommending products from […]