HYDERABAD: Global lifestyle brand Diesel recently unveiled India’s first red and white concept store. The flagship outpost located in Banjara Hills, spreads over two floors (4,193 square feet) and represents a discerning look at the brand under the creative direction of Glenn Martens. The reconceived design incorporates the latest interior concept that pays homage to Diesel’s DNA and heritage, with the brand’s color of red and white as a key element.
The elements of renewal, disruption and transformation are superimposed on the architecture; interiors are clean and invoke a feeling of being in a bare shell. The massive digital façade at the entrance and store interiors is an immediate impression of boundary-pushing retail, combining a unique atmospheric experience with the physical act of shopping.
With the launch of this new store concept in Hyderabad, the brand has also taken the opportunity to launch Diesel Sport as part of the Fall Winter 2022 collection, the first official athleisure collection that represents a balance between fitness and leisure. Diesel Sport is driven by both athletic influence and a salon-ready approach. The store features a collection of compression shorts, sports bras, bodysuits, sweatshirts, hoodies, t-shirts and more.
The ambience has a ‘retro sports’ influence, drawing inspiration from iconic Diesel archive codes such as color blocking in a bold primary palette, plays on proportions, logo tape and an overall print that recalls the bold aesthetic of the 1990s and early. 2000s The Fall Winter 2022 collection also offers a wide range of items for men and women, including denim, clothing, shoes, bags and accessories. The forward pieces play with an all-over graphic ‘D’ logo, woven in a shimmering jacquard with contrast color print.
HYDERABAD: Global lifestyle brand Diesel recently unveiled India’s first red and white concept store. The flagship outpost located in Banjara Hills, spreads over two floors (4,193 square feet) and represents a discerning look at the brand under the creative direction of Glenn Martens. The reconceived design incorporates the latest interior concept that pays homage to Diesel’s DNA and heritage, with the brand’s color of red and white as a key element. The elements of renewal, disruption and transformation are superimposed on the architecture; interiors are clean and invoke a feeling of being in a bare shell. The massive digital façade at the entrance and store interiors is an immediate impression of boundary-pushing retail, combining a unique atmospheric experience with the physical act of shopping. With the launch of this new store concept in Hyderabad, the brand has also taken the opportunity to launch Diesel Sport as part of the Fall Winter 2022 collection, the first official athleisure collection that represents a balance between fitness and leisure. Diesel Sport is driven by both athletic influence and a salon-ready approach. The store features a collection of compression shorts, sports bras, bodysuits, sweatshirts, hoodies, t-shirts and more. The ambience has a ‘retro sports’ influence, drawing inspiration from iconic Diesel archive codes such as color blocking in a bold primary palette, plays on proportions, logo tape and an overall print that recalls the bold aesthetic of the 1990s and early. 2000s The Fall Winter 2022 collection also offers a wide range of items for men and women, including denim, clothing, shoes, bags and accessories. The forward pieces play with an all-over graphic ‘D’ logo, woven in a shimmering jacquard with contrast color print.
Source: news.google.com