Amazon
When it comes to innovation and trends, K-beauty, that enduring moniker for skincare products with South Korean roots, is always ahead of the curve. Focusing on healthy, hydrated, and luminous skin, Korean beauty formulations tend to combine ancient and cutting-edge ingredients within a scope of gentle yet effective masks, moisturizers, serums, and more. Looking for the complexion of your dreams? K-beauty is a good place to start.
For a long time, it took a bit of legwork to get your hands on many of these mythical finds, but Amazon made it easier with the launch of its dedicated K-Beauty store. Packed with all sorts of products that promise glowing, dewy, flawless-looking skin, it’s a playground for both in-the-know beauty lovers and those just starting to experiment with building a personal regimen.
Here are eight of our current favorites.
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Source: news.google.com