The e-commerce giant will be an official partner of the annual event, which will take place in New York on November 7.
“We are particularly excited to partner with Amazon Fashion, a global retailer and creator of innovative brands with a continued focus on reinventing the shopping experience,” said Steven Kolb, CEO of The Council of Fashion Designers of America (CFDA), in a statement. statement.
This marks Amazon’s latest foray into the fashion industry after the retailer opened its first physical clothing store, Amazon Style, in Los Angeles in May.
The awards will be co-sponsored by designers Joseph Altuzarra, founder of his namesake brand, Chloé creative director Gabriela Hearst, Aurora James, founder of luxury accessories brand Brother Vellies, and Proenza Schouler designers Lázaro Hernández and Jack McCollough. .
Learn more:
How can native Amazon viral beauty brands grow?
Both portfolio companies and well-funded new Amazon aggregators are buying beauty and wellness products that are sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be a challenge.
Source: www.businessoffashion.com