(Amazon images)
Amazon is partnering with Snap for an augmented reality fashion experience that allows customers to digitally try on different brands and styles of glasses and then make a purchase.
The “Virtual Try On” shopping method gives 363 million daily active Snapchatters access to thousands of eyewear styles on Amazon Fashion.
Amazon said the two companies have established 3D asset standards that allow Amazon’s asset library to integrate with Snap’s AR Try-On technology. Amazon’s technology works with Snap Lenses to enable 3D assets and product information to be shared, as well as dynamically updated, providing shoppers with information on selection, product details, and availability.
“Millions of customers regularly use Amazon’s AR shopping technology across all categories of our stores, and Virtual Try-On for Eyewear is a long-time customer favorite,” said Muge Erdirik Dogan, president of Amazon Fashion, in a press release. “We are thrilled to partner with Snapchat and further expand augmented reality shopping for both fashion brands and today’s new generation of digital shoppers.”
The shopping glasses will be available through Amazon’s public Snapchat profile — @amazonfashion; in the Snap Lens Browser under the For You and Wear tabs; and on the carousel of instant camera lenses.
To use the experience, customers can go to Amazon Fashion’s Snapchat profile page and tap “glasses” to be directed to the selection of eyewear styles available to digitally try on. Once a customer makes their selection, they can click to buy from the Amazon Fashion store.
It is the latest innovation in the fashion space for the tech giant. The company opened its first Amazon Style clothing stores this year, combining its technological expertise with shoppers’ persistent desire to touch and try on items. In 2017, GeekWire tested Amazon’s “Outfit Compare” tool, and we tested Prime Wardrobe as a new way to shop and try on clothes in 2018. Amazon also has a significant line of own-brand clothing.
Source: news.google.com