Virtual Try-On for Shoes allows customers to visualize what a pair of shoes will look like from all angles, whether they are in the comfort of their home or on the go.
Customers can shop thousands of styles with Virtual Try-On for Shoes, including New Balance, adidas, Reebok and more
SEATTLE–(BUSINESS WIRE)–Jun. 9, 2022– Today, Amazon Fashion announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that uses augmented reality to help customers visualize what a pair of shoes will look like from every angle and to inform better purchasing decisions. , from the comfort of your home or on the go.
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to view thousands of styles of sneakers from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics and Saucony. Once they select a shoe, customers can tap the “Virtual Try On” button on the product detail page and point their mobile device’s camera at their feet to see what the shoes will look like. Customers can then move their feet to see what the shoe looks like from all angles and use the carousel to easily change colors of the same style without leaving the experience. Customers also have the option to take a photo of their virtual try-on experience. and share the image with friends on social networks by clicking the “Share” icon.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more enjoyable for customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to hearing and learning from customer feedback as we continue to improve the experience and expand to more brands and styles.”
Virtual Try-On for Shoes also gives brands a new way to showcase their products and make shopping for their styles easier and more interactive.
“Innovation and enhancing consumer experiences are at the core of New Balance. We’re excited to showcase our footwear selection at Amazon Fashion’s virtual shoe fitting as we continue to find immersive ways to engage our shared customer base,” said Melissa Worth, senior vice president of North America at New Balance.
Amazon customers in the US and Canada using the Amazon Shopping App on iOS can access the experience starting today at amazon.com/virtualtryon.
About Amazon Fashion
Amazon Fashion, the fashion retail division of Seattle-based Amazon, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style. Find clothing, shoes, accessories, jewelry, watches, bags and luggage from a wide range of designer, contemporary and emerging brands for any occasion, style and budget. Amazon Fashion continues to expand its extensive selection and create new experiences on behalf of its customers, including Prime-exclusive programs like Prime Try Before You Buy, which allows customers to try before they buy, and Prime Try Before You Buy Personal Shopper, a service that provides style inspiration and curated recommendations. Amazon Fashion also introduced The Drop, an innovative shopping experience that gives customers access to limited-edition street style collections designed by fashion influencers from around the world. In 2020, Amazon Fashion introduced Luxury Stores, a destination that brings established and emerging luxury fashion and beauty brands directly to US customers. Amazon Fashion aims to reinvent fashion shopping and uses technology to serve customers with products and brands that are relevant to them. For more information, visit www.amazon.com/fashion.
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Source: Amazon Fashion
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