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Diving summary:
As New York Fashion Week recovers from the height of the coronavirus pandemic, lingerie brand Adore Me presents its debut show on Friday. the company announced on Tuesday.
The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gift suite and dinner. In its gift suite, the brand treated models, bloggers and influencers to a preview of its fall collection, according to a company press release.
Adore Me, which recently celebrated its 10th anniversary, noted that it has amassed almost 5 million customers since it was founded in 2011.
Diving information:
Adore Me follows in the footsteps of other fashion and intimates brands to establish a presence at New York Fashion Week. In February 2019, 11 Honoré partnered with Shopify to allow New York Fashion Week attendees to purchase runway outfits via QR codes and a pop-up store. Later that year, the second Savage x Fenty show made it to New York Fashion Week and was also available to stream to Amazon Prime Video subscribers in more than 200 countries.
Fashion shows have been a major marketing tool for the lingerie industry, with Victoria’s Secret now planning the return of its iconic show after canceling the decades-old event in 2019. Now, Adore Me will join its competitors with its own show at Fashion Week. . The brand said in its announcement that it hoped to showcase the latest trends in lingerie.
“The brand seeks to offer one of the broadest assortments in the category at an affordable price and has recently taken great strides in fulfilling its mission to make sustainable shopping more affordable,” the company wrote in its announcement. “This week’s show will serve as a celebration of Adore Me’s promise to support all women in celebrating their best selves and showcasing the products that bring joy to customers across the country.”
In addition to underwear, Adore Me also offers a variety of lounge wearbathing suits and sportswear. The company has also been expanding its offerings in other ways, introducing a subsidiary brand of menstrual panties, Joyja, in January 2020.. Ranging from XS to 4X, the panties hold up to two tampons and are reusable and machine washable.
As Adore Me has grown, it has also drawn the attention of online scammers at Amazon. the lingerie brand started selling their products on Amazon after discovering that counterfeit sellers were profiting from fraudulent versions of their products. Other brands, such as k f beauty, salvatore ferragamo Y valentinehave teamed up with Amazon to sue counterfeit merchants in court.
Source: news.google.com